Feature filmmaker Brad Silberling (Lemony Snicket’s A Series of Unfortunate Events; City of Angels) directed this spot which tell us the story of Joe, who stands pretty much in the same place working in a restaurant kitchen yet much around him changes–realized by the actions of people and deployment of props, set elements and his donning of different attire as he continues to go about his business. Through all this, we see Joe’s career progress. Agency is Goodby, Silverstein & Partners.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, Rich Silverstein, partners; Rick Condos, Hunter Hindman, executive creative directors; Matt Ashworth, John Shachter, creative directors; Tod Puckett, executive broadcast producer; MJ Otto, broadcast producer Production Company: Pony Show Entertainment Brad Silberling, director; Philippe Rousselot, DP; Susan Kirson, Jeffrey Frankel, exec producers; Fern Martin, line producer. Editorial: Spot Welders Inc. Haines Hall, editor; Carolina Wallace, producer
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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