Distracted driving is currently responsible for 9 deaths and over 1,000 injuries each day in the U.S.
To address this problem and hopefully prevent more injuries and deaths, Travelers Insurance and TBWAChiatDay NY rolled out its “Unfinished Stories” animated film series last November that imagines the unrealized futures of real victims whose lives were tragically cut short by distracted driving. Working closely with the victims’ families to imagine what might have been for their loved ones, “Unfinished Stories” envisions those potential future chapters had the driver not been distracted, and the tragic accidents been avoided.
Two short films in the “Unfinished Stories” series recently debuted including this one that introduces us to 19-year old Shreya Dixit, killed in a preventable distracted driving incident.
Shreya was a gifted student and talented singer-songwriter, who was on her way home from school one afternoon when the driver of her vehicle became distracted and hit a concrete pylon. In “The Stage,” a film brought to life with animation by Psyop and directed by Jack Anderson, Shreya’s story doesn’t end there, but rather imagines her as a successful graduate student who returns to her love of music when she comes across an old song she had written herself but never had the chance to sing out loud. Shreya takes to the stage of an open-mic night, and ends up headlining a sold-out show.
Credits
Client Travelers Insurance Agency TBWAChiatDay New York Chris Beresford-Hill, chief creative officer; Walt Connelly, executive creative director; Alex Holm, sr. art director; Avi Steinbach, sr. copywriter; Chris Rowson, executive creative director/head of design; Seokmin Hong, motion graphics designer; Robyn Makinson, sr. designer; John Doris, head of production; Chris Klein, executive producer; Kelly Sutton, Sarah Haroldson, producers; Sami Salmenkivi, global director of strategy; Andrew Nethery, editor (RedSlash); Pietra Cangialosi, post producer (RedSlash). Animation Psyop Jack Anderson, director; Justin Booth-Clibborn, exec producer; Adrianne Scott-Kemp, producer; Devon Manney, Stephanie Stromenger, Max Forward, Tristyn Pease, storyboard artists; Emma Verruno, animation director & head of art; Nico Presas, director assistant; Andrea Bacigalupo, exec producer; Danielle Kisinovsky, production mgr; Agustina Rossito, Marcela Cárdenas A., production coordinators; Max Rocamora, CG supervisor; Christian Granados, animation supervisor/animator/layout artist; Favian Fregoso, Sebastián Buitrago, Mariano “Casper” Rodríguez Calvo, Ignacio Fina, Alex Figueroa, animators; Marco Di Monaco, layout artist/set modeling; Luis de Gennaro, assets supervisor; Sofía Gariazzo, character modeling/hair development; Diego Rudnitzky, character modeling/set modeling/props modeling; Lautaro Schipizza, Sofía Gariazzo, Martin Girgenti, props modeling/dressing; Pablo Focareta, props modeling/set modeling/texturing & shading artist; Flavio Greco, modeling supervisor; Eduardo Núñez-Melgar, lead rigger; Luis De Gennaro, head of look dev, texturing & shading artist; Pedro Sciammarella, Lautaro Schipizza, Sofía Gariazzo, Alejandro Ghio, texturing & shading artists; Alejandro Ghio & Paolo Giordana, lead ltg & supervisor; Pedro Sciamarella, Juan Ignacio Casale, Natalia Urrutia, ltg artists & comp; Ignacio Arévalo, compositing supervisor; Gastón Duranovich, motion graphics; Andrés Montero Bustamante, editor; Flavio Greco, color key artist, environment design; Fernando Sawa, matte painting artist; Edino Israel, character design; Christian Galvan, IT mgr. Production Variable Steve Hoover, director; Daniel Stewart, DP; Tyler Ginter, Alex Friedman, exec producers; Paige DeMarco, head of production/supervising producer; Jon Simonetta, producer; Rocco Campanelli, production coordinator; Jeff Levine, AC/DIT; Michael Winn, gaffer; Owen Bradford, sound mixer; Melissa Martin, HMU. Editorial Cartel Chris Catanach, editor; Lauren Bleiweiss, exec producer; Joanna Hall, producer; Zach Kaigler, Dan Gutterman, assistant editors. VFX The Mill Heath Raymond, exec producer; Lauren Orban, producer; Roberto Herrera, production coordinator. Color The Mill Michael Rossiter, colorist; Evan Bauer, color producer; Nate Seymour, color assist. Music “Every Time I Breathe” by Arlissa; Elias Music Joey Netter, EP; Matt Phenix, music producer; Eric Ronick, creative director; Zach Golden, mix; Evan Wood, sound design. Live Action Track: “Sea of Love (No Groove)” Adi Goldstein, artist. Music Library FLIKTRAX.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
