Lance Acord of Park Pictures directed and shot this spot promoting Subaru’s 2015 XV Crosstrek for agency Carmichael Lynch. We see a couple take the road less traveled in their XV Crosstrek, experiencing outdoor adventure and finding rejuvenation along the way.
The couple becomes physically younger as they venture out in the vehicle, illustrating how a drive in a new XV Crosstrek can unleash the hidden child in us all.
The song featured in the TV spot is “Beautiful Day” from Joshua Radin’s album Wax Wings.
Credits
Client Subaru of America Agency Carmichael Lynch, Minneapolis Dave Damman, chief creative officer; Randy Hughes, executive creative director; Conn Newton, associate creative director/writer; Michael Rogers, associate creative director/art director; Joe Grundhoefer, head of production; Brynn Hausmann, sr. exec content producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, MaryAnn Marino, exec producers; Pat Frazier, line producer. Editorial Final Cut Matt Murphy, editor; Scott Butzer, assistant editor. Postproduction Volt Studios Steve Medin, online artist. Telecine Company 3 Sean Coleman, colorist. Audio BWN Music Carl White, sound designer/mixer. Music Track: “Beautiful Day” Joshua Radin, artist/composer; Kenneth Pattengale, composer. Glass Bead Music, Inc. (publisher) Dr Caulwell And Co Venn Arts Jonathan Hecht, music supervisor. Performers Monique Blanchard, Phillipe Day, Samantha Aldover, Kyle Aldover, Allison Nordahl, Jules Fleuette, on-camera talent; Justin Beere, Enver Gjoka, voiceover talent.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
