Lance Acord of Park Pictures directed and shot this spot promoting Subaru’s 2015 XV Crosstrek for agency Carmichael Lynch. We see a couple take the road less traveled in their XV Crosstrek, experiencing outdoor adventure and finding rejuvenation along the way.
The couple becomes physically younger as they venture out in the vehicle, illustrating how a drive in a new XV Crosstrek can unleash the hidden child in us all.
The song featured in the TV spot is “Beautiful Day” from Joshua Radin’s album Wax Wings.
Credits
Client Subaru of America Agency Carmichael Lynch, Minneapolis Dave Damman, chief creative officer; Randy Hughes, executive creative director; Conn Newton, associate creative director/writer; Michael Rogers, associate creative director/art director; Joe Grundhoefer, head of production; Brynn Hausmann, sr. exec content producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, MaryAnn Marino, exec producers; Pat Frazier, line producer. Editorial Final Cut Matt Murphy, editor; Scott Butzer, assistant editor. Postproduction Volt Studios Steve Medin, online artist. Telecine Company 3 Sean Coleman, colorist. Audio BWN Music Carl White, sound designer/mixer. Music Track: “Beautiful Day” Joshua Radin, artist/composer; Kenneth Pattengale, composer. Glass Bead Music, Inc. (publisher) Dr Caulwell And Co Venn Arts Jonathan Hecht, music supervisor. Performers Monique Blanchard, Phillipe Day, Samantha Aldover, Kyle Aldover, Allison Nordahl, Jules Fleuette, on-camera talent; Justin Beere, Enver Gjoka, voiceover talent.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
