Lance Acord of Park Pictures directed and shot this spot promoting Subaru’s 2015 XV Crosstrek for agency Carmichael Lynch. We see a couple take the road less traveled in their XV Crosstrek, experiencing outdoor adventure and finding rejuvenation along the way.
The couple becomes physically younger as they venture out in the vehicle, illustrating how a drive in a new XV Crosstrek can unleash the hidden child in us all.
The song featured in the TV spot is “Beautiful Day” from Joshua Radin’s album Wax Wings.
CreditsClient Subaru of America Agency Carmichael Lynch, Minneapolis Dave Damman, chief creative officer; Randy Hughes, executive creative director; Conn Newton, associate creative director/writer; Michael Rogers, associate creative director/art director; Joe Grundhoefer, head of production; Brynn Hausmann, sr. exec content producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, MaryAnn Marino, exec producers; Pat Frazier, line producer. Editorial Final Cut Matt Murphy, editor; Scott Butzer, assistant editor. Postproduction Volt Studios Steve Medin, online artist. Telecine Company 3 Sean Coleman, colorist. Audio BWN Music Carl White, sound designer/mixer. Music Track: “Beautiful Day” Joshua Radin, artist/composer; Kenneth Pattengale, composer. Glass Bead Music, Inc. (publisher) Dr Caulwell And Co Venn Arts Jonathan Hecht, music supervisor. Performers Monique Blanchard, Phillipe Day, Samantha Aldover, Kyle Aldover, Allison Nordahl, Jules Fleuette, on-camera talent; Justin Beere, Enver Gjoka, voiceover talent.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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