Lance Acord of Park Pictures directed and shot this spot promoting Subaru’s 2015 XV Crosstrek for agency Carmichael Lynch. We see a couple take the road less traveled in their XV Crosstrek, experiencing outdoor adventure and finding rejuvenation along the way.
The couple becomes physically younger as they venture out in the vehicle, illustrating how a drive in a new XV Crosstrek can unleash the hidden child in us all.
The song featured in the TV spot is “Beautiful Day” from Joshua Radin’s album Wax Wings.
Credits
Client Subaru of America Agency Carmichael Lynch, Minneapolis Dave Damman, chief creative officer; Randy Hughes, executive creative director; Conn Newton, associate creative director/writer; Michael Rogers, associate creative director/art director; Joe Grundhoefer, head of production; Brynn Hausmann, sr. exec content producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, MaryAnn Marino, exec producers; Pat Frazier, line producer. Editorial Final Cut Matt Murphy, editor; Scott Butzer, assistant editor. Postproduction Volt Studios Steve Medin, online artist. Telecine Company 3 Sean Coleman, colorist. Audio BWN Music Carl White, sound designer/mixer. Music Track: “Beautiful Day” Joshua Radin, artist/composer; Kenneth Pattengale, composer. Glass Bead Music, Inc. (publisher) Dr Caulwell And Co Venn Arts Jonathan Hecht, music supervisor. Performers Monique Blanchard, Phillipe Day, Samantha Aldover, Kyle Aldover, Allison Nordahl, Jules Fleuette, on-camera talent; Justin Beere, Enver Gjoka, voiceover talent.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
