Lance Acord of Park Pictures directed and shot this spot in which a father finds himself in a quandary with his young son to which many parents can relate–competing to seemingly no avail with the virtual world of mobile devices and information on demand. Dad and son crisscross the country in their Subaru Outback, touring America’s natural wonders which don’t seem to impress the youngster–until they come face to face with a Bison. The dad notes that with his Outback he can reach anything–in this case both the remote locale and in the process his son.
Agency was Carmichael Lynch, Minneapolis.
Credits
Client Subaru of America Agency Carmichael Lynch Dave Damman, chief creative officer; Randy Hughes, executive creative director; Conn Newton, associate creative director/writer; Michael Rogers, associate creative director/art director; Joe Grundhoefer, head of production; Brynn Hausmann, sr. exec content producer. Production Park Pictures Lance Acord, director/DP; MaryAnn Marino, exec producer; Pat Frazier, line producer. Editorial Final Cut Eric Zumbrunnen, editor; Scott Butzer, assistant editor. VFX a52 Patrick Murphy, VFX artist. Post Volt Studios Steve Medin, online artist; Sarah Thomas, assistant. Post Company 3 Sean Coleman, colorist. Audio BWN Music Carl White, mixer/sound designer. Music Singing Serpent Track “Morocco Begins” Jason Begin, composer; Glen Galloway, producer. Performers Paul Bartholomew, Tommy O’Keefe, actors.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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