Lance Acord of Park Pictures directed and shot this spot in which a father finds himself in a quandary with his young son to which many parents can relate–competing to seemingly no avail with the virtual world of mobile devices and information on demand. Dad and son crisscross the country in their Subaru Outback, touring America’s natural wonders which don’t seem to impress the youngster–until they come face to face with a Bison. The dad notes that with his Outback he can reach anything–in this case both the remote locale and in the process his son.
Agency was Carmichael Lynch, Minneapolis.
Credits
Client Subaru of America Agency Carmichael Lynch Dave Damman, chief creative officer; Randy Hughes, executive creative director; Conn Newton, associate creative director/writer; Michael Rogers, associate creative director/art director; Joe Grundhoefer, head of production; Brynn Hausmann, sr. exec content producer. Production Park Pictures Lance Acord, director/DP; MaryAnn Marino, exec producer; Pat Frazier, line producer. Editorial Final Cut Eric Zumbrunnen, editor; Scott Butzer, assistant editor. VFX a52 Patrick Murphy, VFX artist. Post Volt Studios Steve Medin, online artist; Sarah Thomas, assistant. Post Company 3 Sean Coleman, colorist. Audio BWN Music Carl White, mixer/sound designer. Music Singing Serpent Track “Morocco Begins” Jason Begin, composer; Glen Galloway, producer. Performers Paul Bartholomew, Tommy O’Keefe, actors.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
