Noam Murro of Biscuit Filmworks directed this tug-at-the-heartstrings spot which underscores the longevity of the Subaru Forester. The piece was conceptualized by Carmichael Lynch, Minneapolis.
The commercial opens on a father cleaning out his family’s old Subaru Forester as he prepares to turn over the keys to his 16-year-old daughter. Each artifact he retrieves triggers a memory from his daughter’s childhood, which then magically appears on the lawn behind him. As these dreamlike memories fade, his daughter emerges from the house, eager to drive off to create new memories of her own.
A voiceover relates, “You can pass down a Subaru but you get to keep the memories.”
Credits
Client Subaru of America Agency Carmichael Lynch Dave Damman, chief creative officer; Randy Hughes, executive creative director; Dean Buckhorn, writer/group creative director; Brad Harrison, art director/associate creative director; Joe Grundhoefer, head of production; Brynn Hausmann, sr. executive content producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Colleen O’Donnell, exec producer; Jay Veal, line producer; Simon Duggan, DP. Editorial Rock Paper Scissors Stewart Reeves, editor; Luke McIntosh, Arielle Zakowski, assistant editors; Angela Dorian, exec producer; Ashley Bartell, producer. VFX The Mill Sue Troyan, exec producer; Dan Roberts, sr. VFX producer; Mary Hayden, production coordinator; Chris Knight, shoot supervisor/creative director/2D lead artist; Robert Sethi, shoot supervisor; Steve Cokonis, Daniel Lang, 2D artists; Eugene Gauran, design. Postproduction Company 3 Stefan Sonnenfeld, colorist. Audio BWN Music Carl White, sound designer/mixer; Annie Sparrows, audio post producer. Postproduction Volt Studios Steve Medin, online editor. Music “Time Will Tell” performed and written by Gregory Alan Isakov. Venn Arts Jonathan Hecht, music supervisor. Performers PJ King (on-camera and voiceover talent), Fay Masterson, Madison Beaty, Cordelia Zawaraski, Margaret Clark, Quinn Porter. Justin Beere, announcer.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
