Noam Murro of Biscuit Filmworks directed this tug-at-the-heartstrings spot which underscores the longevity of the Subaru Forester. The piece was conceptualized by Carmichael Lynch, Minneapolis.
The commercial opens on a father cleaning out his family’s old Subaru Forester as he prepares to turn over the keys to his 16-year-old daughter. Each artifact he retrieves triggers a memory from his daughter’s childhood, which then magically appears on the lawn behind him. As these dreamlike memories fade, his daughter emerges from the house, eager to drive off to create new memories of her own.
A voiceover relates, “You can pass down a Subaru but you get to keep the memories.”
Credits
Client Subaru of America Agency Carmichael Lynch Dave Damman, chief creative officer; Randy Hughes, executive creative director; Dean Buckhorn, writer/group creative director; Brad Harrison, art director/associate creative director; Joe Grundhoefer, head of production; Brynn Hausmann, sr. executive content producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Colleen O’Donnell, exec producer; Jay Veal, line producer; Simon Duggan, DP. Editorial Rock Paper Scissors Stewart Reeves, editor; Luke McIntosh, Arielle Zakowski, assistant editors; Angela Dorian, exec producer; Ashley Bartell, producer. VFX The Mill Sue Troyan, exec producer; Dan Roberts, sr. VFX producer; Mary Hayden, production coordinator; Chris Knight, shoot supervisor/creative director/2D lead artist; Robert Sethi, shoot supervisor; Steve Cokonis, Daniel Lang, 2D artists; Eugene Gauran, design. Postproduction Company 3 Stefan Sonnenfeld, colorist. Audio BWN Music Carl White, sound designer/mixer; Annie Sparrows, audio post producer. Postproduction Volt Studios Steve Medin, online editor. Music “Time Will Tell” performed and written by Gregory Alan Isakov. Venn Arts Jonathan Hecht, music supervisor. Performers PJ King (on-camera and voiceover talent), Fay Masterson, Madison Beaty, Cordelia Zawaraski, Margaret Clark, Quinn Porter. Justin Beere, announcer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
