Noam Murro of Biscuit Filmworks directed this tug-at-the-heartstrings spot which underscores the longevity of the Subaru Forester. The piece was conceptualized by Carmichael Lynch, Minneapolis.
The commercial opens on a father cleaning out his family’s old Subaru Forester as he prepares to turn over the keys to his 16-year-old daughter. Each artifact he retrieves triggers a memory from his daughter’s childhood, which then magically appears on the lawn behind him. As these dreamlike memories fade, his daughter emerges from the house, eager to drive off to create new memories of her own.
A voiceover relates, “You can pass down a Subaru but you get to keep the memories.”
Credits
Client Subaru of America Agency Carmichael Lynch Dave Damman, chief creative officer; Randy Hughes, executive creative director; Dean Buckhorn, writer/group creative director; Brad Harrison, art director/associate creative director; Joe Grundhoefer, head of production; Brynn Hausmann, sr. executive content producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Colleen O’Donnell, exec producer; Jay Veal, line producer; Simon Duggan, DP. Editorial Rock Paper Scissors Stewart Reeves, editor; Luke McIntosh, Arielle Zakowski, assistant editors; Angela Dorian, exec producer; Ashley Bartell, producer. VFX The Mill Sue Troyan, exec producer; Dan Roberts, sr. VFX producer; Mary Hayden, production coordinator; Chris Knight, shoot supervisor/creative director/2D lead artist; Robert Sethi, shoot supervisor; Steve Cokonis, Daniel Lang, 2D artists; Eugene Gauran, design. Postproduction Company 3 Stefan Sonnenfeld, colorist. Audio BWN Music Carl White, sound designer/mixer; Annie Sparrows, audio post producer. Postproduction Volt Studios Steve Medin, online editor. Music “Time Will Tell” performed and written by Gregory Alan Isakov. Venn Arts Jonathan Hecht, music supervisor. Performers PJ King (on-camera and voiceover talent), Fay Masterson, Madison Beaty, Cordelia Zawaraski, Margaret Clark, Quinn Porter. Justin Beere, announcer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
