Lexus Europe has unveiled its latest campaign, “The Art of Standing Out,” bringing to life classic and modern works of art to celebrate the expressive design of its new NX automobile.
The campaign launches with this :60 in which a couple’s trip through the city in their Lexus NX transforms into an incredibly artistic sojourn. Everyday scenes reveal themselves as remarkable real-life recreations of masterpieces such as Johannes Vermeer’s “Girl with a Pearl Earring,” Van Gogh’s “Sunflowers,” Jeff Koons’ “Balloon Dog,” Piet Mondrian’s “Composition A” and Georges Seurat’s “Bathers at Asnieres.”
Created by CHI & Partners and directed by Ne-O through Stink, the film concludes on a to-scale studio recreation of Edward Hopper’s iconic “Nighthawks.”
Micky Tudor, joint executive creative director at CHI & Partners, said: “As Lexus is famed for its exquisite design credentials, we felt it would be fitting to pay homage to some of the world’s greatest works of art in this new campaign for the new NX. It’s been a pleasure to see such a simple idea delivered so beautifully by Ne-O, too–the attention to detail is phenomenal, and the work has been crafted to within an inch of its life.”
Credits
Client Lexus Europe Agency CHI & Partners, London Micky Tudor, Yan Elliott, executive creative directors; Monty Verdi, creative director; James Crosby, creative; Charles Crisp, exec producer; Andy Roberts, producer. Production Stink Ne-O, director; Juliet Naylor, producer; Zoe Acourt, production manager; John Chads, exec producer; Stuart Graham, DP; James Hatt, set designer. Production Service Co. Papaya Postproduction/VFX The Mill Ian Berry, executive producer; Tom Manton, Simon Bath, producer; Gareth Brannan, lead Flame artist; Seamus O’Kane, colorist; Philip Maddock, lead CG; Sole Martin, David Wishart, 2D artists; German Casado, Cameron Johnson, matte painting. Editorial The Quarry Jonny Scarlett, editor; Patrick Walsh, editor assistant; Charlie Morris, producer. Music Wake the Town David Goulding Recording Studio Clearcut Sound Studios Chris Wigglesworth, sound engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
