Lexus Europe has unveiled its latest campaign, “The Art of Standing Out,” bringing to life classic and modern works of art to celebrate the expressive design of its new NX automobile.
The campaign launches with this :60 in which a couple’s trip through the city in their Lexus NX transforms into an incredibly artistic sojourn. Everyday scenes reveal themselves as remarkable real-life recreations of masterpieces such as Johannes Vermeer’s “Girl with a Pearl Earring,” Van Gogh’s “Sunflowers,” Jeff Koons’ “Balloon Dog,” Piet Mondrian’s “Composition A” and Georges Seurat’s “Bathers at Asnieres.”
Created by CHI & Partners and directed by Ne-O through Stink, the film concludes on a to-scale studio recreation of Edward Hopper’s iconic “Nighthawks.”
Micky Tudor, joint executive creative director at CHI & Partners, said: “As Lexus is famed for its exquisite design credentials, we felt it would be fitting to pay homage to some of the world’s greatest works of art in this new campaign for the new NX. It’s been a pleasure to see such a simple idea delivered so beautifully by Ne-O, too–the attention to detail is phenomenal, and the work has been crafted to within an inch of its life.”
