Lexus Europe has unveiled its latest campaign, “The Art of Standing Out,” bringing to life classic and modern works of art to celebrate the expressive design of its new NX automobile.
The campaign launches with this :60 in which a couple’s trip through the city in their Lexus NX transforms into an incredibly artistic sojourn. Everyday scenes reveal themselves as remarkable real-life recreations of masterpieces such as Johannes Vermeer’s “Girl with a Pearl Earring,” Van Gogh’s “Sunflowers,” Jeff Koons’ “Balloon Dog,” Piet Mondrian’s “Composition A” and Georges Seurat’s “Bathers at Asnieres.”
Created by CHI & Partners and directed by Ne-O through Stink, the film concludes on a to-scale studio recreation of Edward Hopper’s iconic “Nighthawks.”
Micky Tudor, joint executive creative director at CHI & Partners, said: “As Lexus is famed for its exquisite design credentials, we felt it would be fitting to pay homage to some of the world’s greatest works of art in this new campaign for the new NX. It’s been a pleasure to see such a simple idea delivered so beautifully by Ne-O, too–the attention to detail is phenomenal, and the work has been crafted to within an inch of its life.”
Credits
Client Lexus Europe Agency CHI & Partners, London Micky Tudor, Yan Elliott, executive creative directors; Monty Verdi, creative director; James Crosby, creative; Charles Crisp, exec producer; Andy Roberts, producer. Production Stink Ne-O, director; Juliet Naylor, producer; Zoe Acourt, production manager; John Chads, exec producer; Stuart Graham, DP; James Hatt, set designer. Production Service Co. Papaya Postproduction/VFX The Mill Ian Berry, executive producer; Tom Manton, Simon Bath, producer; Gareth Brannan, lead Flame artist; Seamus O’Kane, colorist; Philip Maddock, lead CG; Sole Martin, David Wishart, 2D artists; German Casado, Cameron Johnson, matte painting. Editorial The Quarry Jonny Scarlett, editor; Patrick Walsh, editor assistant; Charlie Morris, producer. Music Wake the Town David Goulding Recording Studio Clearcut Sound Studios Chris Wigglesworth, sound engineer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
