Once the most feared predator on the planet, T-Rex, has been reduced to a laughing stock thanks to an embarrassing Internet film, plunging him into a crippling identity crisis. That is until a chance encounter with Audi’s piloted driving revives his lust for life and allows T-Rex to celebrate a comeback.
Stephan Wever of Stink directed this film, titled “#TheComeback,” with VFX from Sehsucht Hamburg, for agency Razorfish Germany.
Florian Zachau, head of VFX at Sehsucht, said that in terms of the animation, “The biggest challenge was to make the dinosaur look depressed. A T-Rex is a rather stiff character and there is not a lot of variety on expression and gestures the animators could use in order to bring out the sadness. The interview-scene in particular was not easy. There is a very thin line between making it look natural rather than awkward. “
#TheComeback is up and running on Audi’s social platforms and is part of a viral campaign to announce Audi’s new piloted driving system.
Credits
Client Audi AG: Falco Munch Agency Razorfish Germany Preethi Mariappan, executive creative director; Felix Stock, creative director/copywriter; Anna Dressler, Fay Kornmeier, copywriters; Kathrin Dariz, strategy director. Production Stink film, Berlin Stephan Wever, director; Cezary Zacharewicz, DP Martina Lulsdorf, Julian Holland, exec producers; Isabel Kast, producer. Concept & Design Sehsucht Hamburg, Stink VFX/Postproduction Sehsucht Hamburg Daniel Jahnel, Timo von Vittken, Ulf Gieseler, Jannes Kreyenberg, Jakob Schulze-Rohr, 3D; Martin Chatterchee, rigging; Florian Zachau, Jona Maluk, compositing; Jan Tiller, Stephan Reinsch, Felix Niehoff, producers. (Toolbox: Zbrush, Mari, Softimage, Arnold, Houdini, Nuke) Stink, inhouse, editor. Color Grading Electric theatre Music Meik de Swaan, composer. Sound FX & Mix Hesse Studios Berlin Lukas Walter, mixing engineer
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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