TranSending tells the story of Erin Parisi, a transgender woman training to conquer the Seven Summits. Through this pilgrimage of self-discovery and rebirth, she aims to create awareness and visibility for the trans community.
Creative production studio Stept partnered with hiking and outdoors brand Merrell to make the film, championed by executive producer Lindsey Hagen who worked with Parisi for over two years in order to find the perfect team to translate her heroic tale to the screen. Said Hagen, “When I first met Erin I was struck by her vulnerability and unbelievable courage. On this incredible journey, she carries not only her own story, but also that of the trans community as a whole. Her quest transcends the sphere of gender, bringing to light a broader conversation about identity and integrity.”
The Seven Summits is the ultimate mountaineering feat that only a little over 400 climbers have accomplished. Reaching the highest summit on each continent has taken some trekkers as little as 119 days and several decades for others. While the climbers hail from dozens of countries and span more than 60 years in age difference, Parisi will be the first transgender person to attain the lofty goal. She has already climbed the highest peaks in Australia, Africa, Russia, and South America in under one year. The remaining three–Everest, Denali, and Vinson Massif–will be the most challenging.
For Parisi, climbing the Seven Summits is a platform to promote transgender inclusion and education. In 2018 she founded TranSending7, a 501(c)(3) dedicated to improving transgender outcomes by expanding athletic opportunities and creating safe spaces in sports where trans people can gain vital life skills. Said Parisi, “Having spent my life relegated to shadows, I now see these summits as the only places where no shadows exist. These places represent the highest points where I can stand unashamed, strong, and confidant in who I am.”
For this film the Stept team felt particularly strong about the need for proper representation behind the lens. They partnered with director Marin Hart on the project. Hart said, “I first learned about Erin’s goal from an article in Outside Magazine. Being a female director in the queer community, my intention is to give a voice to people with outstanding ambitions that can teach a universal lesson to all. Erin didn’t necessarily want to be visible, but the trans community needs a role model like her. I am honored to be a part of telling her story.”
The film has been accepted into the Mountainfilm Festival in Telluride, Colorado and the 5 Point Adventure Film Festival in Carbondale, Colorado.
Brand Merrell Production Company Stept Studios Marin Hart, director; Lindsey Hagen, exec producer; Chris Naum, DP/editor
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More