This Donate Life PSA promotes organ donation by introducing us to Coleman F. Sweeney, billed as the world’s biggest a-hole. Portrayed by actor Thomas Jane, Sweeney is mean, belligerent, crude and someone you would want no part of. His behavior is front and center in this spot. Yet when he dies, we finally see something redeeming about him–he had signed up to be an organ donor and we see the good that results as his various organs give a new lease on life to others.
This online piece shows us how easy saving a life can be, pointing out that almost anyone can do it–even the world’s biggest a-hole. The fact is that one person can help save and heal more than 50 lives through organ, eye and tissue donation.
Speck and Gordon of production house Furlined directed this comedically poignant online film–titled The World’s Biggest Asshole–conceived by a creative ensemble at The Martin Agency.
Credits
Client Donate Life Agency The Martin Agency Joe Alexander, chief creative officer; Wade Alger, David Vogeleer, Brig White, Miranda Morgan, copywriters; Will Godwin, designer; Jill McGrath, sr. digital producer; Steve Humble, broadcast producer. Production Furlined Speck and Gordon, directors/exec producers; Diane McArter, president/exec producer; David Thorne, sr. exec producer; Jay Wakefield, exec producer; Greg Schultz, line producer; Jeff Cutter, DP; Andrew Reznik, production designer. Editorial Cut+Run Graham Turner, editor; Carl Schilling, exec producer, editorial. Color/VFX The Mill Adam Scott, colorist; Thatcher Peterson, exec producer, color; Robin McGloin, lead Flame artist; Don Kim, additional 2D artist; Jordan Sharon, VFX producer; Tim Davies, VFX supervisor; Pat DeVaney, production coordinator. Sound Design Lime Studios Jeff Malen, sound designer; Susie Boyajan, exec producer, sound. Music Duotone Audio Group, bicoastal David Leinheardt, managing director; Jack Livesey, Peter Nashel, executive creative directors; Ross Hopman, exec producer/arranger; Jordan Lieb, arranger. Giovanni Lobato, producer; Music composed by Coldplay and performed by Civil Brother Audio Post Lime Studios, Santa Monica Jeff Malen, mixer Performers Thomas Jane as “Coleman Sweeney”; Will Arnett, voiceover.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
