This Donate Life PSA promotes organ donation by introducing us to Coleman F. Sweeney, billed as the world’s biggest a-hole. Portrayed by actor Thomas Jane, Sweeney is mean, belligerent, crude and someone you would want no part of. His behavior is front and center in this spot. Yet when he dies, we finally see something redeeming about him–he had signed up to be an organ donor and we see the good that results as his various organs give a new lease on life to others.
This online piece shows us how easy saving a life can be, pointing out that almost anyone can do it–even the world’s biggest a-hole. The fact is that one person can help save and heal more than 50 lives through organ, eye and tissue donation.
Speck and Gordon of production house Furlined directed this comedically poignant online film–titled The World’s Biggest Asshole–conceived by a creative ensemble at The Martin Agency.
Credits
Client Donate Life Agency The Martin Agency Joe Alexander, chief creative officer; Wade Alger, David Vogeleer, Brig White, Miranda Morgan, copywriters; Will Godwin, designer; Jill McGrath, sr. digital producer; Steve Humble, broadcast producer. Production Furlined Speck and Gordon, directors/exec producers; Diane McArter, president/exec producer; David Thorne, sr. exec producer; Jay Wakefield, exec producer; Greg Schultz, line producer; Jeff Cutter, DP; Andrew Reznik, production designer. Editorial Cut+Run Graham Turner, editor; Carl Schilling, exec producer, editorial. Color/VFX The Mill Adam Scott, colorist; Thatcher Peterson, exec producer, color; Robin McGloin, lead Flame artist; Don Kim, additional 2D artist; Jordan Sharon, VFX producer; Tim Davies, VFX supervisor; Pat DeVaney, production coordinator. Sound Design Lime Studios Jeff Malen, sound designer; Susie Boyajan, exec producer, sound. Music Duotone Audio Group, bicoastal David Leinheardt, managing director; Jack Livesey, Peter Nashel, executive creative directors; Ross Hopman, exec producer/arranger; Jordan Lieb, arranger. Giovanni Lobato, producer; Music composed by Coldplay and performed by Civil Brother Audio Post Lime Studios, Santa Monica Jeff Malen, mixer Performers Thomas Jane as “Coleman Sweeney”; Will Arnett, voiceover.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
