Directorial duo Speck and Gordon (Will Speck, Josh Gordon) of production house Furlined teamed with McCann NY on this send-up of the movie musical for the New York Lottery. Titled “Odds of Love,” the spot centers on a guy and a gal whose paths cross by chance–and it’s love at first sight. They break into song but soon realize that they are not compatible.
The couple realizes that while the odds are too great for love at first sight, they have an option–they can play the Take 5 NY Lotto game in which their chances of winning are one in nine.
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, McCann NY chief creative officers; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, Dominick Baccollo, creative directors; Johan Leandersson, sr. art director; Ryan Paulsen, creative director, writer; Jack Deligter, writer; Eric Aragon, art director; Nathy Aviram, chief production officer; Chance Bassett, VP, executive producer; Eric David Johnson, SVP, executive music producer. Production Furlined Speck and Gordon, directors; David Thorne, sr. exec producer; Greg Schultz, producer; Edu Grau, DP. Editorial MackCut Ian Mackenzie, editor; Gina Pagano, exec producer; Mike Leuis, Gustavo Roman, assistant editors. Music Walker, New York Peter Gannon, creative director/partner; Joe Iconis, composer; Abbey Hendrix, sr. producer; Christopher Keyes, engineer; Julianne Wilson, associate producer. Sound Design Sonic Union, New York Paul Weiss, sound designer. Audio Post Sonic Union Paul Weiss, mixer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
