Directorial duo Speck and Gordon (Will Speck, Josh Gordon) of production house Furlined teamed with McCann NY on this send-up of the movie musical for the New York Lottery. Titled “Odds of Love,” the spot centers on a guy and a gal whose paths cross by chance–and it’s love at first sight. They break into song but soon realize that they are not compatible.
The couple realizes that while the odds are too great for love at first sight, they have an option–they can play the Take 5 NY Lotto game in which their chances of winning are one in nine.
CreditsClient New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, McCann NY chief creative officers; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, Dominick Baccollo, creative directors; Johan Leandersson, sr. art director; Ryan Paulsen, creative director, writer; Jack Deligter, writer; Eric Aragon, art director; Nathy Aviram, chief production officer; Chance Bassett, VP, executive producer; Eric David Johnson, SVP, executive music producer. Production Furlined Speck and Gordon, directors; David Thorne, sr. exec producer; Greg Schultz, producer; Edu Grau, DP. Editorial MackCut Ian Mackenzie, editor; Gina Pagano, exec producer; Mike Leuis, Gustavo Roman, assistant editors. Music Walker, New York Peter Gannon, creative director/partner; Joe Iconis, composer; Abbey Hendrix, sr. producer; Christopher Keyes, engineer; Julianne Wilson, associate producer. Sound Design Sonic Union, New York Paul Weiss, sound designer. Audio Post Sonic Union Paul Weiss, mixer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More