Spam and scams are hardly anything new–at least that’s the gist of this tongue-in-cheek Snapple spot which shows us how the telegraph in the 1860s could also be the means of messaging for the con artist.
In this case, folks from the Old West are overjoyed to learn via telegraph–the email of yesteryear–that foreign royalty wants to send them millions of dollars in exchange for a social security number. Horses for everyone, cheers a supposed recipient of this fortune from afar.
Dave Laden of Hungry Man directed “Telegraph” for Deutsch LA.
Credits
Client Dr Pepper Snapple Group Agency Deutsch Pete Favat, chief creative officer; Bob Cianfrone, executive creative director; Guto Araki, group creative director; Curtis Petraglia, art director; Andrew Kong, copywriter; Vic Palumbo, director of integrated production; Megan Meloth, executive integrated producer; Ali Issari, sr. integrated producer; Dave Rocco, music director; Eryk Rich, music producer; Sam Barbera, sr. concept producer. Production Hungry Man Dave Laden, director; Neil Shapiro, DP; Kevin Byrne, exec producer; Dan Duffy, exec producer/head of sales; Dave Bernstein, line producer. Editorial Cosmo Street Tessa Davis, editor; Habib Semaan, assistant editor; Yvette Cobarrubias-Sears, exec producer; Gigi May, producer. Post/Color MPC LA Ricky Gausis, colorist; Dimitri Rajapakse, color assist; Meghan Lang, Rebecca Boorsma, exec producers. Post/VFX a52 Andy McKenna, VFX supervisor; Kirk Shintani, head of CG; Stacey Kessler-Aungst, producer; Patrick Nugent, exec producer; Kim Christensen, head of production. Music Track: Surprise Cha Cha Cha; APM, publisher. Audio Post 740 Sound Larry Winer, mixer; Geena Richard, exec producer.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
