Spam and scams are hardly anything new–at least that’s the gist of this tongue-in-cheek Snapple spot which shows us how the telegraph in the 1860s could also be the means of messaging for the con artist.
In this case, folks from the Old West are overjoyed to learn via telegraph–the email of yesteryear–that foreign royalty wants to send them millions of dollars in exchange for a social security number. Horses for everyone, cheers a supposed recipient of this fortune from afar.
Dave Laden of Hungry Man directed “Telegraph” for Deutsch LA.
Credits
Client Dr Pepper Snapple Group Agency Deutsch Pete Favat, chief creative officer; Bob Cianfrone, executive creative director; Guto Araki, group creative director; Curtis Petraglia, art director; Andrew Kong, copywriter; Vic Palumbo, director of integrated production; Megan Meloth, executive integrated producer; Ali Issari, sr. integrated producer; Dave Rocco, music director; Eryk Rich, music producer; Sam Barbera, sr. concept producer. Production Hungry Man Dave Laden, director; Neil Shapiro, DP; Kevin Byrne, exec producer; Dan Duffy, exec producer/head of sales; Dave Bernstein, line producer. Editorial Cosmo Street Tessa Davis, editor; Habib Semaan, assistant editor; Yvette Cobarrubias-Sears, exec producer; Gigi May, producer. Post/Color MPC LA Ricky Gausis, colorist; Dimitri Rajapakse, color assist; Meghan Lang, Rebecca Boorsma, exec producers. Post/VFX a52 Andy McKenna, VFX supervisor; Kirk Shintani, head of CG; Stacey Kessler-Aungst, producer; Patrick Nugent, exec producer; Kim Christensen, head of production. Music Track: Surprise Cha Cha Cha; APM, publisher. Audio Post 740 Sound Larry Winer, mixer; Geena Richard, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
