Spam and scams are hardly anything new–at least that’s the gist of this tongue-in-cheek Snapple spot which shows us how the telegraph in the 1860s could also be the means of messaging for the con artist.
In this case, folks from the Old West are overjoyed to learn via telegraph–the email of yesteryear–that foreign royalty wants to send them millions of dollars in exchange for a social security number. Horses for everyone, cheers a supposed recipient of this fortune from afar.
Dave Laden of Hungry Man directed “Telegraph” for Deutsch LA.
Credits
Client Dr Pepper Snapple Group Agency Deutsch Pete Favat, chief creative officer; Bob Cianfrone, executive creative director; Guto Araki, group creative director; Curtis Petraglia, art director; Andrew Kong, copywriter; Vic Palumbo, director of integrated production; Megan Meloth, executive integrated producer; Ali Issari, sr. integrated producer; Dave Rocco, music director; Eryk Rich, music producer; Sam Barbera, sr. concept producer. Production Hungry Man Dave Laden, director; Neil Shapiro, DP; Kevin Byrne, exec producer; Dan Duffy, exec producer/head of sales; Dave Bernstein, line producer. Editorial Cosmo Street Tessa Davis, editor; Habib Semaan, assistant editor; Yvette Cobarrubias-Sears, exec producer; Gigi May, producer. Post/Color MPC LA Ricky Gausis, colorist; Dimitri Rajapakse, color assist; Meghan Lang, Rebecca Boorsma, exec producers. Post/VFX a52 Andy McKenna, VFX supervisor; Kirk Shintani, head of CG; Stacey Kessler-Aungst, producer; Patrick Nugent, exec producer; Kim Christensen, head of production. Music Track: Surprise Cha Cha Cha; APM, publisher. Audio Post 740 Sound Larry Winer, mixer; Geena Richard, exec producer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
