Spam and scams are hardly anything new–at least that’s the gist of this tongue-in-cheek Snapple spot which shows us how the telegraph in the 1860s could also be the means of messaging for the con artist.
In this case, folks from the Old West are overjoyed to learn via telegraph–the email of yesteryear–that foreign royalty wants to send them millions of dollars in exchange for a social security number. Horses for everyone, cheers a supposed recipient of this fortune from afar.
Dave Laden of Hungry Man directed “Telegraph” for Deutsch LA.
Credits
Client Dr Pepper Snapple Group Agency Deutsch Pete Favat, chief creative officer; Bob Cianfrone, executive creative director; Guto Araki, group creative director; Curtis Petraglia, art director; Andrew Kong, copywriter; Vic Palumbo, director of integrated production; Megan Meloth, executive integrated producer; Ali Issari, sr. integrated producer; Dave Rocco, music director; Eryk Rich, music producer; Sam Barbera, sr. concept producer. Production Hungry Man Dave Laden, director; Neil Shapiro, DP; Kevin Byrne, exec producer; Dan Duffy, exec producer/head of sales; Dave Bernstein, line producer. Editorial Cosmo Street Tessa Davis, editor; Habib Semaan, assistant editor; Yvette Cobarrubias-Sears, exec producer; Gigi May, producer. Post/Color MPC LA Ricky Gausis, colorist; Dimitri Rajapakse, color assist; Meghan Lang, Rebecca Boorsma, exec producers. Post/VFX a52 Andy McKenna, VFX supervisor; Kirk Shintani, head of CG; Stacey Kessler-Aungst, producer; Patrick Nugent, exec producer; Kim Christensen, head of production. Music Track: Surprise Cha Cha Cha; APM, publisher. Audio Post 740 Sound Larry Winer, mixer; Geena Richard, exec producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
