Heineken’s “Daniel Craig vs James Bond” follows Daniel Craig in a quaint, ocean-side European village as he is carrying out the ultimate 007 mission: getting some R&R.
Action is never far away when James Bond is involved. He leaves his passport and wallet in a local cab on his way to dinner, and a chase ensues. Of course he manages to complete his “mission” and sits down at the bar for a well-deserved drink. Hold the martini though, Craig goes for an ice-cold Heineken instead.
Miles Jay of SMUGGLER directed the spot for Publicis Italy.
“It doesn’t get much better than shooting Daniel, as Bond, in a castle in Spain. Having the freedom to play with tropes of Bond allowed us to be incredibly playful. The trust from all involved was tremendous,“ said Jay.
Credits
Client Heineken Agency Publicis Italy Bruno Bertelli, global chief creative officer, worldwide; Cristiana Boccassini, chief creative officer; Marco Venturelli, Luca Cinquepalmi, Luissandro Del Gobbo, global executive creative directors; Michaela Talamona, Fabrizio Tamagni, Gustavo Lacerda, associate creative directors; Mariella Maiorano, head of TV production; Colin Hickson, executive producer (Publicis London). Production SMUGGLER Miles Jay, director; Chayse Irvin, DP; Patrick Milling-Smith, Fergus Brown, Brian Carmody, exec producers; Gustav Geldenhuys, producer; Saray Carazo, production assistant; Filippo Del Bello, location manager; Robin Brown, production designer. Editorial Work Editorial Ben Jordan, editor. Production Services TwentyFourSeven Ivo Van Vollenhoven, producer; Monica Cristeto, production manager. Postproduction The Mill Misha Stanford Harris, exec producer. Audio Post Grand Central Recording Studio
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
