Heineken’s “Daniel Craig vs James Bond” follows Daniel Craig in a quaint, ocean-side European village as he is carrying out the ultimate 007 mission: getting some R&R.
Action is never far away when James Bond is involved. He leaves his passport and wallet in a local cab on his way to dinner, and a chase ensues. Of course he manages to complete his “mission” and sits down at the bar for a well-deserved drink. Hold the martini though, Craig goes for an ice-cold Heineken instead.
Miles Jay of SMUGGLER directed the spot for Publicis Italy.
“It doesn’t get much better than shooting Daniel, as Bond, in a castle in Spain. Having the freedom to play with tropes of Bond allowed us to be incredibly playful. The trust from all involved was tremendous,“ said Jay.
Credits
Client Heineken Agency Publicis Italy Bruno Bertelli, global chief creative officer, worldwide; Cristiana Boccassini, chief creative officer; Marco Venturelli, Luca Cinquepalmi, Luissandro Del Gobbo, global executive creative directors; Michaela Talamona, Fabrizio Tamagni, Gustavo Lacerda, associate creative directors; Mariella Maiorano, head of TV production; Colin Hickson, executive producer (Publicis London). Production SMUGGLER Miles Jay, director; Chayse Irvin, DP; Patrick Milling-Smith, Fergus Brown, Brian Carmody, exec producers; Gustav Geldenhuys, producer; Saray Carazo, production assistant; Filippo Del Bello, location manager; Robin Brown, production designer. Editorial Work Editorial Ben Jordan, editor. Production Services TwentyFourSeven Ivo Van Vollenhoven, producer; Monica Cristeto, production manager. Postproduction The Mill Misha Stanford Harris, exec producer. Audio Post Grand Central Recording Studio
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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