Earlier this year Mark Molloy of production house SMUGGLER earned a DGA Award nomination in the Commercials category for Apple’s The Underdogs. Introduced in that humorous short was a group of co-workers–aka the Underdogs–faced with a daunting project which they were able to achieve with the support of Apple technology.
Now the Underdogs are back–but now they’re working from home during the pandemic quarantine, making their latest job all the more challenging. The Underdogs are navigating the new normal–once more under the direction of Molloy–but again with the help of Apple, enabling them to unleash their creativity and productivity even when working from home.
It’s still a world of deadlines, meetings, group chats, conference calls, coworkers, and bosses. But it’s also a world of kids, a dog, and a hairless cat. And it’s a world where collaboration never misses a beat, whether the team uses iPad, iPhone, iMac, MacBook, or all of the above. Working from home (or working from anywhere) isn’t new, but what you can make happen together is.
The Underdogs return in Apple’s The Whole Working-From-Home Thing.
CreditsClient Apple Production SMUGGLER Mark Molloy, director; Patrick Milling-Smith, Brian Carmody, Sue Yeon Ahn, executive producers; Greig Fraser, DP; Monica Wilkins, freelance exec producer; Anthony Dimino, assistant director; Arlene McGann, line producer; Jason Hougaard, production designer; Michelle Martini, costumes. Editorial Work Editorial Neil Smith, Stewart Reeves, editors. VFX a52 Urs Furrer, VFX supervisor. Cast Stephen Young, Mia Schauffler, Amy Burzak, Edward Mawere, Beth Fraser.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More