Wired headphones are a disaster waiting to happen–actually the wait is over in this humorous spot which depicts a chain reaction of events that make a case for going wireless, specifically opting for JBL Everest Wireless Headphones.
Guy Shelmerdine directed this “CordFail Effect” commercial for BBH New York, underscoring the benefits of JBL being able to deliver 16 hours of uninterrupted sound sans wires.
Client Harman International/JBL Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Gerard Caputo, executive creative director; Evan Benedetto, copywriter; Daniel Burke, art director; Carey Head, head of integrated production; Kate Morrison, head of content production; Ryan Chong, sr. content producer; Sarah Watson, chief strategy officer; Angela Sun, strategist; Megan Piro, communications strategist. Production Smuggler Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Grace Bodie, producer; Sebastian Pfaffenbichler, DP. Editorial Work Editorial New York Cass Vanini, editor; Trevor Myers, assistant editor; Sari Resnick, sr. producer. VFX Blacksmith, NY Charlotte Arnold, exec producer; Iwan Zwarts, VFX supervisor, 2D lead; Dan DiFelice, compositor; Tom Bussell, CG lead; Teemu Eramaa, CG artist. (Toolbox: Nuke, NukeX, NukeStudio, Photoshop, Houdini, VRay, Flame) VFX Windmill Lane, Dublin, Ireland Lucas Georgescu, Fred Burdy, Richard Merrigan, CG artists; Cliodhna Long, producer. VFX Trace VFX, Mumba, India rotoscoping. Post Sixteen 19 Andrew Francis, colorist. MPC Mark Gethin, colorist. Music Q Department Sound Design Henryboy Bill Chesley, sound designer; Kate Gibson, exec producer. Audio Post Sound Lounge Tom Jucarone, mixer; Mike Gullo, audio producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
