Wired headphones are a disaster waiting to happen–actually the wait is over in this humorous spot which depicts a chain reaction of events that make a case for going wireless, specifically opting for JBL Everest Wireless Headphones.
Guy Shelmerdine directed this “CordFail Effect” commercial for BBH New York, underscoring the benefits of JBL being able to deliver 16 hours of uninterrupted sound sans wires.
CreditsClient Harman International/JBL Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Gerard Caputo, executive creative director; Evan Benedetto, copywriter; Daniel Burke, art director; Carey Head, head of integrated production; Kate Morrison, head of content production; Ryan Chong, sr. content producer; Sarah Watson, chief strategy officer; Angela Sun, strategist; Megan Piro, communications strategist. Production Smuggler Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Grace Bodie, producer; Sebastian Pfaffenbichler, DP. Editorial Work Editorial New York Cass Vanini, editor; Trevor Myers, assistant editor; Sari Resnick, sr. producer. VFX Blacksmith, NY Charlotte Arnold, exec producer; Iwan Zwarts, VFX supervisor, 2D lead; Dan DiFelice, compositor; Tom Bussell, CG lead; Teemu Eramaa, CG artist. (Toolbox: Nuke, NukeX, NukeStudio, Photoshop, Houdini, VRay, Flame) VFX Windmill Lane, Dublin, Ireland Lucas Georgescu, Fred Burdy, Richard Merrigan, CG artists; Cliodhna Long, producer. VFX Trace VFX, Mumba, India rotoscoping. Post Sixteen 19 Andrew Francis, colorist. MPC Mark Gethin, colorist. Music Q Department Sound Design Henryboy Bill Chesley, sound designer; Kate Gibson, exec producer. Audio Post Sound Lounge Tom Jucarone, mixer; Mike Gullo, audio producer.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More