Wired headphones are a disaster waiting to happen–actually the wait is over in this humorous spot which depicts a chain reaction of events that make a case for going wireless, specifically opting for JBL Everest Wireless Headphones.
Guy Shelmerdine directed this “CordFail Effect” commercial for BBH New York, underscoring the benefits of JBL being able to deliver 16 hours of uninterrupted sound sans wires.
Client Harman International/JBL Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Gerard Caputo, executive creative director; Evan Benedetto, copywriter; Daniel Burke, art director; Carey Head, head of integrated production; Kate Morrison, head of content production; Ryan Chong, sr. content producer; Sarah Watson, chief strategy officer; Angela Sun, strategist; Megan Piro, communications strategist. Production Smuggler Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Grace Bodie, producer; Sebastian Pfaffenbichler, DP. Editorial Work Editorial New York Cass Vanini, editor; Trevor Myers, assistant editor; Sari Resnick, sr. producer. VFX Blacksmith, NY Charlotte Arnold, exec producer; Iwan Zwarts, VFX supervisor, 2D lead; Dan DiFelice, compositor; Tom Bussell, CG lead; Teemu Eramaa, CG artist. (Toolbox: Nuke, NukeX, NukeStudio, Photoshop, Houdini, VRay, Flame) VFX Windmill Lane, Dublin, Ireland Lucas Georgescu, Fred Burdy, Richard Merrigan, CG artists; Cliodhna Long, producer. VFX Trace VFX, Mumba, India rotoscoping. Post Sixteen 19 Andrew Francis, colorist. MPC Mark Gethin, colorist. Music Q Department Sound Design Henryboy Bill Chesley, sound designer; Kate Gibson, exec producer. Audio Post Sound Lounge Tom Jucarone, mixer; Mike Gullo, audio producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
