Wired headphones are a disaster waiting to happen–actually the wait is over in this humorous spot which depicts a chain reaction of events that make a case for going wireless, specifically opting for JBL Everest Wireless Headphones.
Guy Shelmerdine directed this “CordFail Effect” commercial for BBH New York, underscoring the benefits of JBL being able to deliver 16 hours of uninterrupted sound sans wires.
CreditsClient Harman International/JBL Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Gerard Caputo, executive creative director; Evan Benedetto, copywriter; Daniel Burke, art director; Carey Head, head of integrated production; Kate Morrison, head of content production; Ryan Chong, sr. content producer; Sarah Watson, chief strategy officer; Angela Sun, strategist; Megan Piro, communications strategist. Production Smuggler Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Grace Bodie, producer; Sebastian Pfaffenbichler, DP. Editorial Work Editorial New York Cass Vanini, editor; Trevor Myers, assistant editor; Sari Resnick, sr. producer. VFX Blacksmith, NY Charlotte Arnold, exec producer; Iwan Zwarts, VFX supervisor, 2D lead; Dan DiFelice, compositor; Tom Bussell, CG lead; Teemu Eramaa, CG artist. (Toolbox: Nuke, NukeX, NukeStudio, Photoshop, Houdini, VRay, Flame) VFX Windmill Lane, Dublin, Ireland Lucas Georgescu, Fred Burdy, Richard Merrigan, CG artists; Cliodhna Long, producer. VFX Trace VFX, Mumba, India rotoscoping. Post Sixteen 19 Andrew Francis, colorist. MPC Mark Gethin, colorist. Music Q Department Sound Design Henryboy Bill Chesley, sound designer; Kate Gibson, exec producer. Audio Post Sound Lounge Tom Jucarone, mixer; Mike Gullo, audio producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More