Wired headphones are a disaster waiting to happen–actually the wait is over in this humorous spot which depicts a chain reaction of events that make a case for going wireless, specifically opting for JBL Everest Wireless Headphones.
Guy Shelmerdine directed this “CordFail Effect” commercial for BBH New York, underscoring the benefits of JBL being able to deliver 16 hours of uninterrupted sound sans wires.
Client Harman International/JBL Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Gerard Caputo, executive creative director; Evan Benedetto, copywriter; Daniel Burke, art director; Carey Head, head of integrated production; Kate Morrison, head of content production; Ryan Chong, sr. content producer; Sarah Watson, chief strategy officer; Angela Sun, strategist; Megan Piro, communications strategist. Production Smuggler Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Grace Bodie, producer; Sebastian Pfaffenbichler, DP. Editorial Work Editorial New York Cass Vanini, editor; Trevor Myers, assistant editor; Sari Resnick, sr. producer. VFX Blacksmith, NY Charlotte Arnold, exec producer; Iwan Zwarts, VFX supervisor, 2D lead; Dan DiFelice, compositor; Tom Bussell, CG lead; Teemu Eramaa, CG artist. (Toolbox: Nuke, NukeX, NukeStudio, Photoshop, Houdini, VRay, Flame) VFX Windmill Lane, Dublin, Ireland Lucas Georgescu, Fred Burdy, Richard Merrigan, CG artists; Cliodhna Long, producer. VFX Trace VFX, Mumba, India rotoscoping. Post Sixteen 19 Andrew Francis, colorist. MPC Mark Gethin, colorist. Music Q Department Sound Design Henryboy Bill Chesley, sound designer; Kate Gibson, exec producer. Audio Post Sound Lounge Tom Jucarone, mixer; Mike Gullo, audio producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
