“Mine, Mind”–the latest film from director Fenn O’Meally of production house SMUGGLER–is an imaginative evocation and cinematic rendering of the “young mind” and the “old mind.” Starring drummer Femi Koleoso, the film is structured around a conversation he and O’Meally had about the innocence, joyousness and intuition of the child’s mind and protecting that sense of wonder in the creative process. The film itself is a representation of director O’Meally tapping back into the playfulness of youth, inspired by Koleoso’s words, to create something emotional and intuitive while also bringing the acquired knowledge and experiences of life to bear. The short is nuanced and, intentional, stylized, considered and simultaneously embodies the free-form spirit reflective of the conversation that serves as the backbone to the piece and O’Meally and Koleoso’s creative process.
The film is part of Louis Vuitton’s “200 Visionaries” series commemorating Vuitton’s 200th birthday, celebrating the man, his inventive spirit and ongoing legacy. The fashion house invited 200 visionaries spanning the fields of art to sciences across the world, O’Meally included, to express their creativity in the Louis Vuitton windows. Other artists include Drake and Gloria Steinem, as well as LVMH designers like Marc Jacobs and Kim Jones.
“Mine, Mind” was released online for the brand’s 200th birthday and will be on loop in all Louis Vuitton stores internationally starting September 23.
O’Meally shared, “I wanted to question the practice of creating and how the human mind attaches ideas, rules, regulations and outside influences to creativity as it develops from its infancy. I wanted to illustrate how essential immersive play is to the integrity of creating and how we have so much to learn the minds of children and their beautiful way of simply ‘making things’ out of curiosity and an internal desire to play, rather than a need to craft for reward and swayed by outside influences. It’s really what connected me to this project so much in the first place, how do we truly innovate like the great Vuitton did? How do we create something so timeless? Working with Femi on this was a dream because we’d always wanted to work together on something special and I have so much respect for the way his mind ticks and his unconditional love for just simply playing. It’s how we first met and definitely how we bonded through a mutual attachment to integrity and play in our worlds. I was also really lucky to come across baby Noah and his mother Emmy in the park two weeks before the shoot–I had to stop and ask them to be a part of my little world. This piece is about reminding you to connect with that inner child, explore, be curious, mess up and of course remember to play.”
CreditsClient Louis Vuitton Production Company SMUGGLER Fenn O’Meally, director; Fergus Brown, managing director; Elizabeth Doonan, exec producer; Cora Rodriguez, producer; Luca Chapman, production manager; Jeremy Valender, DP; Max Randall, production designer; David Dickinson, Ben Hughes, art directors; Leah Abbott, wardrobe stylist; Porsche Poon, makeup stylist; Tafarir Wright, hair stylist. Editorial Toby Heard, editor. VFX & Color Grade Black Kite Studios Richard Fearon, colorist. Music James William Blades, composer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More