Website creator Squarespace kicks off the new year with a short film titled Journey for actor John Malkovich’s new fashion line. With the debut of www.JohnMalkovich,com, he diversifies from actor to fashion designer.
While Malkovich may be best known for his film work, he began his career in costume design. This new campaign explores the challenges Malkovich faces as he battles to break free from perceptions about him so that he can be thought of differently, in this case for his fashion sensibilities. People can shop for his latest fashion pieces on www.JohnMalkovich.com.
Directed by Miles Jay of production house Smuggler for Squarespace and creative collective JohnXHannes, Journey can be seen on the Squarespace site and is part of an integrated campaign that includes TV, digital, social, podcast, and online video.
Credits
Client Squarespace David Lee, chief creative officer; Amory Wooden, director of brand marketing; Farah Sheikh, marketing; Natasha Ivankovitser, talent; Donovan Mafnas, design lead; Luis Gonzalez, McLane Teitel, Shawn Lee, designers. Agency/Creative Collective JohnXHannes Hannes Ciatti, John McKelvey, executive creative directors/founders; Kristine Ling, executive producer; Conor Hagan, sr. art director; Matt McCarron, sr. copywriter; Iain Newton, sr. planner. Production Smuggler Miles Jay, director; Allison Kunzman, Patrick Milling Smith, Brian Carmody, exec producer; Chayse Irwin, DP; Carly Reddin, production designer; Jurgen Doering, stylist. Production Service Company Premiere Heure, Cahterine Guillot, Parisian producer; Alex Orlovsky, U.S. line producer. Editorial Work Editorial Ben Jordan, editor; Erica Thompson, exec producer; Jamie Lynn Perritt, producer; Kenneth Casey, Adam Witten, assistant editors. Color Company 3 Tom Poole, colorist; Clare Movshon, producer. VFX Artjail Steve Mottershead, creative director; John Skeffington, exec producer; Mike Tockman, producer; Chris Memoli, Flame lead; Ryan Hawthorne, titles. Sound Design Jafbox Sound Joseph Fraioli, sound designer. Music Q Department and Devotchka, “How It Ends” Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, audio producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
