The Underdogs are back in business–as in, small business–in this short film for Apple directed by Mark Molloy of production house SMUGGLER.
Escaping from their evil boss’s clutches, the team of Underdogs finds out how to spin an idea into a product, and a product into a company.
It’s a journey fraught with email and conference calls and birthday cakes and ballet recitals. Hires from halfway around the world, and a 14-year-old that just might take over the world. And a garage with an odor that’s a bit too aromatic–but ultimately is the sweet smell of success..
Thanks to Mac, iPhone, iPad, Apple Watch, Apple Business Essentials, and a suite of business apps, the team manages to find its footing. Because when you stick together–and your devices work together–you’ll always find a way, in the office or not.
The four worker protagonists in this film, aka The Underdogs, were first introduced to viewers in a humorous short which back in 2020 earned Molloy a DGA Award nomination for Best Commercial Director of the Year.
CreditsClient Apple Production SMUGGLER Mark Molloy, director
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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