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    Top Spot of the Week: SMUGGLER Director Mark Molloy, The Underdogs “Escape From The Office” For Apple

    By SHOOTUpdated:No Comments4190 Views

    The Underdogs are back in business–as in, small business–in this short film for Apple directed by Mark Molloy of production house SMUGGLER. 

    Escaping from their evil boss’s clutches, the team of Underdogs finds out how to spin an idea into a product, and a product into a company. 

    It’s a journey fraught with email and conference calls and birthday cakes and ballet recitals. Hires from halfway around the world, and a 14-year-old that just might take over the world. And a garage with an odor that’s a bit too aromatic–but ultimately is the sweet smell of success..

    Thanks to Mac, iPhone, iPad, Apple Watch, Apple Business Essentials, and a suite of business apps, the team manages to find its footing. Because when you stick together–and your devices work together–you’ll always find a way, in the office or not.

    The four worker protagonists in this film, aka The Underdogs, were first introduced to viewers in a humorous short which back in 2020 earned Molloy a DGA Award nomination for Best Commercial Director of the Year.

    Credits

    Client Apple Production SMUGGLER Mark Molloy, director

    Genre:Comedy
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:AppleMark MolloySmuggler



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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