When Kevin’s pet iguana Ralph goes missing, he doesn’t just put up fliers—he uses an entire ecosystem of HP products to set up his search operation and asks the Internet to get involved (“Help me find Ralph!”).
The TV component of this campaign is a :60 directed by Simon McQuoid of production house Imperial Woodpecker for agency 180LA. From the versatile Pavilion x360 to the speedy Office Jet Pro X, to HP’s patented Instant Ink service, Kevin in this spot uses the power of HP innovation and his imagination to bring Ralph home.
The search to #FindRalph was kicked off by Viners Robby Ayala, Liane V, Anna Clendening, Cody Johns, and Rudy Mancuso.
Credits
Client Hewlett-Packard (HP) Agency 180LA William Gelner, chief creative officer; Zac Ryder, Adam Groves, creative directors; Will Gorman, copywriter; Jay Morrison, Steve Couture, art directors; Natasha Wellesley, head of production; Erin Goodsell, executive producer; Danny Nouri, production coordinator; Jason Knight, head of planning; Erica David, planning director. Production Imperial Woodpecker, Simon McQuoid, director; Jo Willems, DP; Anita Wetterstedt, producer. Editorial Cut+Run Steve Gandolfi, editor; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Faris, head of production; Sean Fazende, assistant editor. Audio Post Eleven Sound Jeff Payne, mixer; Ben Freer, assistant mixer; Suzanne Hollingshead, exec producer. VFX/Finishing The Mill Adam Scott, colorist; Andy Dill, VFX supervisor/Flame artist; Enca Kaul, exec producer; Ryan Green, head of production; Kait Boehm, producer. Music Ty Unwin, composer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
