When Kevin’s pet iguana Ralph goes missing, he doesn’t just put up fliers—he uses an entire ecosystem of HP products to set up his search operation and asks the Internet to get involved (“Help me find Ralph!”).
The TV component of this campaign is a :60 directed by Simon McQuoid of production house Imperial Woodpecker for agency 180LA. From the versatile Pavilion x360 to the speedy Office Jet Pro X, to HP’s patented Instant Ink service, Kevin in this spot uses the power of HP innovation and his imagination to bring Ralph home.
The search to #FindRalph was kicked off by Viners Robby Ayala, Liane V, Anna Clendening, Cody Johns, and Rudy Mancuso.
Credits
Client Hewlett-Packard (HP) Agency 180LA William Gelner, chief creative officer; Zac Ryder, Adam Groves, creative directors; Will Gorman, copywriter; Jay Morrison, Steve Couture, art directors; Natasha Wellesley, head of production; Erin Goodsell, executive producer; Danny Nouri, production coordinator; Jason Knight, head of planning; Erica David, planning director. Production Imperial Woodpecker, Simon McQuoid, director; Jo Willems, DP; Anita Wetterstedt, producer. Editorial Cut+Run Steve Gandolfi, editor; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Faris, head of production; Sean Fazende, assistant editor. Audio Post Eleven Sound Jeff Payne, mixer; Ben Freer, assistant mixer; Suzanne Hollingshead, exec producer. VFX/Finishing The Mill Adam Scott, colorist; Andy Dill, VFX supervisor/Flame artist; Enca Kaul, exec producer; Ryan Green, head of production; Kait Boehm, producer. Music Ty Unwin, composer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
