When Kevin’s pet iguana Ralph goes missing, he doesn’t just put up fliers—he uses an entire ecosystem of HP products to set up his search operation and asks the Internet to get involved (“Help me find Ralph!”).
The TV component of this campaign is a :60 directed by Simon McQuoid of production house Imperial Woodpecker for agency 180LA. From the versatile Pavilion x360 to the speedy Office Jet Pro X, to HP’s patented Instant Ink service, Kevin in this spot uses the power of HP innovation and his imagination to bring Ralph home.
The search to #FindRalph was kicked off by Viners Robby Ayala, Liane V, Anna Clendening, Cody Johns, and Rudy Mancuso.
CreditsClient Hewlett-Packard (HP) Agency 180LA William Gelner, chief creative officer; Zac Ryder, Adam Groves, creative directors; Will Gorman, copywriter; Jay Morrison, Steve Couture, art directors; Natasha Wellesley, head of production; Erin Goodsell, executive producer; Danny Nouri, production coordinator; Jason Knight, head of planning; Erica David, planning director. Production Imperial Woodpecker, Simon McQuoid, director; Jo Willems, DP; Anita Wetterstedt, producer. Editorial Cut+Run Steve Gandolfi, editor; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Faris, head of production; Sean Fazende, assistant editor. Audio Post Eleven Sound Jeff Payne, mixer; Ben Freer, assistant mixer; Suzanne Hollingshead, exec producer. VFX/Finishing The Mill Adam Scott, colorist; Andy Dill, VFX supervisor/Flame artist; Enca Kaul, exec producer; Ryan Green, head of production; Kait Boehm, producer. Music Ty Unwin, composer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More