When Kevin’s pet iguana Ralph goes missing, he doesn’t just put up fliers—he uses an entire ecosystem of HP products to set up his search operation and asks the Internet to get involved (“Help me find Ralph!”).
The TV component of this campaign is a :60 directed by Simon McQuoid of production house Imperial Woodpecker for agency 180LA. From the versatile Pavilion x360 to the speedy Office Jet Pro X, to HP’s patented Instant Ink service, Kevin in this spot uses the power of HP innovation and his imagination to bring Ralph home.
The search to #FindRalph was kicked off by Viners Robby Ayala, Liane V, Anna Clendening, Cody Johns, and Rudy Mancuso.
Credits
Client Hewlett-Packard (HP) Agency 180LA William Gelner, chief creative officer; Zac Ryder, Adam Groves, creative directors; Will Gorman, copywriter; Jay Morrison, Steve Couture, art directors; Natasha Wellesley, head of production; Erin Goodsell, executive producer; Danny Nouri, production coordinator; Jason Knight, head of planning; Erica David, planning director. Production Imperial Woodpecker, Simon McQuoid, director; Jo Willems, DP; Anita Wetterstedt, producer. Editorial Cut+Run Steve Gandolfi, editor; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Faris, head of production; Sean Fazende, assistant editor. Audio Post Eleven Sound Jeff Payne, mixer; Ben Freer, assistant mixer; Suzanne Hollingshead, exec producer. VFX/Finishing The Mill Adam Scott, colorist; Andy Dill, VFX supervisor/Flame artist; Enca Kaul, exec producer; Ryan Green, head of production; Kait Boehm, producer. Music Ty Unwin, composer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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