When Kevin’s pet iguana Ralph goes missing, he doesn’t just put up fliers—he uses an entire ecosystem of HP products to set up his search operation and asks the Internet to get involved (“Help me find Ralph!”).
The TV component of this campaign is a :60 directed by Simon McQuoid of production house Imperial Woodpecker for agency 180LA. From the versatile Pavilion x360 to the speedy Office Jet Pro X, to HP’s patented Instant Ink service, Kevin in this spot uses the power of HP innovation and his imagination to bring Ralph home.
The search to #FindRalph was kicked off by Viners Robby Ayala, Liane V, Anna Clendening, Cody Johns, and Rudy Mancuso.
Credits
Client Hewlett-Packard (HP) Agency 180LA William Gelner, chief creative officer; Zac Ryder, Adam Groves, creative directors; Will Gorman, copywriter; Jay Morrison, Steve Couture, art directors; Natasha Wellesley, head of production; Erin Goodsell, executive producer; Danny Nouri, production coordinator; Jason Knight, head of planning; Erica David, planning director. Production Imperial Woodpecker, Simon McQuoid, director; Jo Willems, DP; Anita Wetterstedt, producer. Editorial Cut+Run Steve Gandolfi, editor; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Faris, head of production; Sean Fazende, assistant editor. Audio Post Eleven Sound Jeff Payne, mixer; Ben Freer, assistant mixer; Suzanne Hollingshead, exec producer. VFX/Finishing The Mill Adam Scott, colorist; Andy Dill, VFX supervisor/Flame artist; Enca Kaul, exec producer; Ryan Green, head of production; Kait Boehm, producer. Music Ty Unwin, composer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
