An enchanting new animated spot from Serviceplan Korea and Ukraine for Pampers Korea takes viewers into the dream world of a baby. The ad underscores that “Your Baby’s Dream Never Stops With Pampers.” After all, a good sleep and uninterrupted dreams are a win-win for babies and their moms.
Serviceplan Korea created the concept and Serviceplan Ukraine was responsible for the production process with the animation studio TPH ONE in Ukraine.
Client Procter & Gamble Korea/Pampers Agency Serviceplan Korea Julie Kang, CEO; Jihyun Seo, creative director; Eunman Kim, art director; Jiho Ahn, associate art director; Jongpil Yoon, chief content officer & creative strategist; Jiwon Kim, strategy planning director. Production Serviceplan Ukraine Elena Yakovleva, CEO; Igor Klymenko, creative director. Animation Studio TPH ONE, Ukraine Music MassiveMusic Rick Sakurai, composer; Junya Terui, exec producer.
PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style--which borders on the edge of fine-art-like--the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
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