In this spot titled “Kids' Dreams,” Volkswagen initially lets vehicles of other manufacturers take center stage–which is quite a departure from the automotive advertising norm. These models are presented as children’s dream cars which make the kids forget everything else around them when they see them.
This is where the VW Golf comes into its own. Thanks to the city emergency brake function of the “Front Assist” ambient traffic monitoring system, the Golf brakes automatically just in time as a boy who is immersed in daydreams walks onto the road, with his eyes following a sports car that has just passed by.
Sebastian Strasser directed “Kids' Dreams” via Berlin production house ANORAK Film for agency Grabarz & Partner Werbeagentur GmbHf.
CreditsClient Volkswagen Agency Grabarz & Partner Werbeagentur GmbHf Ralf Heuel, creative CEO; Tobias Ahrens, group creative director; Matthias Preuss, creative director/art director; Jakob Eckstein, creative director/writer; Christian Jakimowitsch, art director; Paul v. Mühlendahl, Marian Götz, writers; Judith Uhrlau, Anka Gerbes, moving images. Production ANORAK Film GmbH (Berlin) Sebastian Strasser, director; Christiane Dressler, exec producer; Yan Schoenefeld, producer; Jeremy Rouse, DP; Friedrich Ploch, production designer; Ulé Barcelos, costume designer. Editorial Trim Editing, London Paul Hardcastle, editor; Postproduction NHB, Hamburg Color The Mill LA Adam Scott, colorist. Sound Design Beatworms Cam Ballantyne, sound designer. Audio Studio Funk, Hamburg Music Licensing Supreme Music GmbH, licensing. Song title: “If you could read my mind“ by Scala & Kolacny Brothers
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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