Part of a motor insurance campaign for client AXA, this film tells the story of a girl who’s extremely curious and blazingly full of life. One day, she’s left in the care of her grandfather, a hard-nosed and slightly grumpy old man who has retreated to solitude and the confines of his own home. She discovers his passion for birdwatching, which quickly becomes hers too. They grow closer, underscoring the AXA campaign message, “Stay focused on what matters.”
Sean Meehan directed and shot via Paris production company Superette this heartwarming four-minute short, titled Birders, for agency Publicis Conseil, Paris.
The campaign has launched in Ireland, with a debut in Switzerland slated for April.
Credits
Client AXA Group Agency Publicis Conseil Marco Venturelli, president in charge of creation; Steve O’Leary, global creative director; Marc Rosier, copywriter; Jean Marc Tramoni, art director; Antoine Collignon, strategic planner; Constance Prodhomme, art director assistant. Agency Production Prodigious Armelle Sudron, Sophie Bouyer, producers. Production Superette Sean Meehan, director/DP; Frederika Mathivet, producer; Karine D’hont, line producer; Marthe Heitner, production coordinator. Postproduction/Editorial Everest Pauline Marie-Louise, post producer/edit; Olivier Gajan, editor; Julie Gaufreteau, assistant editor. Postproduction House Prodigious Sophie Garel, post producer; Mathieu Caplanne, colorist; Sebastien Delecourt, Flame artist; Julien Barthelemy, After Effects. Color Alterego Post Eric Whipp, colorist (director’s cut). Music/Sound Design Prodigious Christophe Caurret, Boris Nicou, Carsten Kruger, music/sound design; Sam Thompson, composer; Laurent Lavaud, sound engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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