The directorial duo Mindcastle–consisting of Danielle Krieger and Casey Warren–from production house Sanctuary has teamed with effects studio a52 on a spot for Microsoft Mesh, which enables presence and shared experiences via mixed reality applications.
This resourceful technology which facilitates meaningful collaboration and connection is showcased in this client-direct commercial, aptly titled “Mesh.”
Client Microsoft David Wolfe, John Nguyen, creative directors; Dave Carleson, concept artist. Production Company Sanctuary, Culver City, Calif. Mindcastle, director; Pat Scola, DP; Noah Thomason, live-action producer; Melissa Myers, production designer; Preston Lee, founder/exec producer. VFX/Animation a52, Santa Monica, Calif. Jesse Monsour, Urs Furrer, VFX supervisors; Kirk Shintani, art director/CG supervisor; Richard Hirst, Andrew McKenna, Matt Sousa, Steven Wolf, John Valle, Michael Vaglienty, Enid Dalkoff, Flame artists; Dustin Mellum, Ariana Ziae Mohseni, Aemilia Widodo, Weiyo Sha, Bryan Cox, Josh Dyer, Jose Limon, Jade Smrz, Joe Paniagua, Mike Di Nocco, Derek Friesenborg, Joseph Chiechi, Mike Bettinardi, Christoffer Bjerre, Haram Jung, Lusine Arakelyan, 3D artists; Jeff Han, design art director; Carlo Sa, Christoffer Bjerre, designers; John Valle, online editor; Niki Love Goodwin, sr. producer; Sara Dotson, production coordinator; Stacy Kessler-Aungst, head of production; Michael Steinmann, head of CG production; Patrick Nugent, Kim Christensen, EPs; Jennifer Sofio Hall, managing director. (Toolbox: Flame, Maya, Vray, SpeedTree, Houdini, Nuke, Photoshop, Substance Painter, Cinema4D, After Effects). Color Primary, Santa Monica, Calif. Daniel De Vue, colorist; Corey Martinez, color assistant; Jenny Bright, color producer; Thatcher Peterson, exec producer. Editorial Rock Paper Scissors Ted Guard, editor; Michel Shugarman, assistant editor; Sasha Grubor, producer; Shada Shariatzadeh, exec producer; Dre Krichevsky, head of production; Eve Kornblum, managing director. Music Future Perfect John Connolly, composer/partner; Maxwell Gosling, partner; Nathalie Cordoba, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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