The directorial duo Mindcastle–consisting of Danielle Krieger and Casey Warren–from production house Sanctuary has teamed with effects studio a52 on a spot for Microsoft Mesh, which enables presence and shared experiences via mixed reality applications.
This resourceful technology which facilitates meaningful collaboration and connection is showcased in this client-direct commercial, aptly titled “Mesh.”
Client Microsoft David Wolfe, John Nguyen, creative directors; Dave Carleson, concept artist. Production Company Sanctuary, Culver City, Calif. Mindcastle, director; Pat Scola, DP; Noah Thomason, live-action producer; Melissa Myers, production designer; Preston Lee, founder/exec producer. VFX/Animation a52, Santa Monica, Calif. Jesse Monsour, Urs Furrer, VFX supervisors; Kirk Shintani, art director/CG supervisor; Richard Hirst, Andrew McKenna, Matt Sousa, Steven Wolf, John Valle, Michael Vaglienty, Enid Dalkoff, Flame artists; Dustin Mellum, Ariana Ziae Mohseni, Aemilia Widodo, Weiyo Sha, Bryan Cox, Josh Dyer, Jose Limon, Jade Smrz, Joe Paniagua, Mike Di Nocco, Derek Friesenborg, Joseph Chiechi, Mike Bettinardi, Christoffer Bjerre, Haram Jung, Lusine Arakelyan, 3D artists; Jeff Han, design art director; Carlo Sa, Christoffer Bjerre, designers; John Valle, online editor; Niki Love Goodwin, sr. producer; Sara Dotson, production coordinator; Stacy Kessler-Aungst, head of production; Michael Steinmann, head of CG production; Patrick Nugent, Kim Christensen, EPs; Jennifer Sofio Hall, managing director. (Toolbox: Flame, Maya, Vray, SpeedTree, Houdini, Nuke, Photoshop, Substance Painter, Cinema4D, After Effects). Color Primary, Santa Monica, Calif. Daniel De Vue, colorist; Corey Martinez, color assistant; Jenny Bright, color producer; Thatcher Peterson, exec producer. Editorial Rock Paper Scissors Ted Guard, editor; Michel Shugarman, assistant editor; Sasha Grubor, producer; Shada Shariatzadeh, exec producer; Dre Krichevsky, head of production; Eve Kornblum, managing director. Music Future Perfect John Connolly, composer/partner; Maxwell Gosling, partner; Nathalie Cordoba, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
