Henry-Alex Rubin of Smuggler directed this 90-second “What’s your problem? Sport Doesn’t Care” film capturing intimate moments in the lives of five Samsung Galaxy Team Paralympic Games athletes along with an appearance by U.S. Paralympian Evan Strong. Documenting everything from the 5 am wake-up calls and grueling workouts, to harsh weather and fear of failure, the piece depicts the myriad of trials faced by any top athlete, including those looking to compete in the Sochi 2014 Paralympic Winter Games.
Athletes featured in the films include: Jessica Gallagher–alpine skiing–Australia; Seung-Hwan Jung–ice sledge hockey-Korea; Katarzyna Rogowiec-cross-country skiing and biathlon-Poland; Anna Schaffelhuber-alpine skiing-Germany; Evan Strong-snowboard cross–United States; and Greg Westlake-ice sledge hockey-Canada.
Agency is 72andSunny Amsterdam.
Credits
Client Samsung Agency 72andSunny Amsterdam Carlo Cavallone, executive creative director/writer; Paulo Martins, creative director/designer; Yann Corlay, writer; Wendy Richardeson, designer; Eline Bakker, producer; Stephanie Newman, director of strategy. Production Smuggler, London. Henry-Alex Rubin, director; Ramon Leakey, producer; David Devlin, DP. Editorial Whitehouse Post, London. Russell Icke, editor; Iain Whitewright, assistant editor; Lisa Kenrick, exec producer. Post Glassworks Amsterdam. Armand Weeresinghe, exec producer; Scott Harris, colorist; Morten Vinther, lead Flame artist; Kyle Obley, Urs Furrer, Bob Roijen, Flame artists. Music Madplanet London Sam Morris, Dan Rodgers, company directors. Daniel Berridge, composer (title track: “Winter” from publisher Madplanet/Daniel&Berridge.)
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
