Henry-Alex Rubin of Smuggler directed this 90-second “What’s your problem? Sport Doesn’t Care” film capturing intimate moments in the lives of five Samsung Galaxy Team Paralympic Games athletes along with an appearance by U.S. Paralympian Evan Strong. Documenting everything from the 5 am wake-up calls and grueling workouts, to harsh weather and fear of failure, the piece depicts the myriad of trials faced by any top athlete, including those looking to compete in the Sochi 2014 Paralympic Winter Games.
Athletes featured in the films include: Jessica Gallagher–alpine skiing–Australia; Seung-Hwan Jung–ice sledge hockey-Korea; Katarzyna Rogowiec-cross-country skiing and biathlon-Poland; Anna Schaffelhuber-alpine skiing-Germany; Evan Strong-snowboard cross–United States; and Greg Westlake-ice sledge hockey-Canada.
Agency is 72andSunny Amsterdam.
Credits
Client Samsung Agency 72andSunny Amsterdam Carlo Cavallone, executive creative director/writer; Paulo Martins, creative director/designer; Yann Corlay, writer; Wendy Richardeson, designer; Eline Bakker, producer; Stephanie Newman, director of strategy. Production Smuggler, London. Henry-Alex Rubin, director; Ramon Leakey, producer; David Devlin, DP. Editorial Whitehouse Post, London. Russell Icke, editor; Iain Whitewright, assistant editor; Lisa Kenrick, exec producer. Post Glassworks Amsterdam. Armand Weeresinghe, exec producer; Scott Harris, colorist; Morten Vinther, lead Flame artist; Kyle Obley, Urs Furrer, Bob Roijen, Flame artists. Music Madplanet London Sam Morris, Dan Rodgers, company directors. Daniel Berridge, composer (title track: “Winter” from publisher Madplanet/Daniel&Berridge.)
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
