Adam Hashemi directed this short in which soccer superstar Lionel Messi portrays a real estate developer who brings the oasis of a soccer field to what had been a depressed inner city. The piece has a modern "Les Miserables" feel. Agency is Leo Burnett, Chicago.
Credits
Client: Samsung Agency: Leo Burnett Shannon McGlothin, EVP/creative director; Brandon Rochon, Adam Kenney, SVPs/creative directors; Guy Seese, Brian Murphy, creative directors; Jennifer Dennis, SVP/executive producer; Gabe McDonough, VP/music director; Chris Clark, senior music producer. Production Company: Furlined Adam Hashemi, director (who has since joined Reset); Eigil Bryld, DP; Eriks Krumins, David Thorne, executive producers; Stephen Scott, production designer. Editorial: Rock Paper Scissors Mikkel EG, editor. Visual Effects: The Mill, Los Angeles, Chicago, New York and London. Sue Troyan, executive producer; Jordan Sharon, VFX producer; La Rue Anderson, VFX producer/color; Andres Eguiguren, shoot supervisor; Tara Demarco, 2D lead artists; Josh Hatton, 3D lead artists; Adam Lambert, Jale Parsons, Sarah Eim, Margolit Steiner, 2D artists; Blake Sullivan, Isaac Irvin, Brett Angelilis, Bradley McLaughlin, 3D artists; Henrik Holmberg, Andrew Wheater, matte painting; Kyle Romaneck, Greg Park, Tom O’Neil, motion graphics; Greg Reese, colorist; Jillian Lynes, coordinator. Music: George Drakoulias, music supervisor. Sound Design: Stimmung Gus Koven, sound designer. Audio: Lime Studios Loren Silber, mixer. Principal Actors: Lionel Messi
Discipline:Sound Mixing
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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