Adam Hashemi directed this short in which soccer superstar Lionel Messi portrays a real estate developer who brings the oasis of a soccer field to what had been a depressed inner city. The piece has a modern "Les Miserables" feel. Agency is Leo Burnett, Chicago.
Credits
Client: Samsung Agency: Leo Burnett Shannon McGlothin, EVP/creative director; Brandon Rochon, Adam Kenney, SVPs/creative directors; Guy Seese, Brian Murphy, creative directors; Jennifer Dennis, SVP/executive producer; Gabe McDonough, VP/music director; Chris Clark, senior music producer. Production Company: Furlined Adam Hashemi, director (who has since joined Reset); Eigil Bryld, DP; Eriks Krumins, David Thorne, executive producers; Stephen Scott, production designer. Editorial: Rock Paper Scissors Mikkel EG, editor. Visual Effects: The Mill, Los Angeles, Chicago, New York and London. Sue Troyan, executive producer; Jordan Sharon, VFX producer; La Rue Anderson, VFX producer/color; Andres Eguiguren, shoot supervisor; Tara Demarco, 2D lead artists; Josh Hatton, 3D lead artists; Adam Lambert, Jale Parsons, Sarah Eim, Margolit Steiner, 2D artists; Blake Sullivan, Isaac Irvin, Brett Angelilis, Bradley McLaughlin, 3D artists; Henrik Holmberg, Andrew Wheater, matte painting; Kyle Romaneck, Greg Park, Tom O’Neil, motion graphics; Greg Reese, colorist; Jillian Lynes, coordinator. Music: George Drakoulias, music supervisor. Sound Design: Stimmung Gus Koven, sound designer. Audio: Lime Studios Loren Silber, mixer. Principal Actors: Lionel Messi
Discipline:Sound Mixing
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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