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    Top Spot of the Week: Sam Pilling Directs Prequel To “The Tortoise and the Hare” For Ikea, Mother London

    By SHOOTUpdated:No Comments4554 Views

    This film for Ikea–directed by Sam Pilling of Pulse Films for Mother London–sets itself up as a prequel to the legendary Aesop's Fable "The Tortoise and the Hare" to highlight the importance of a good night’s sleep. We see the hare cavorting and running about the night before the big race. He finally gets home, indulges himself with video game playing, net surfing, guitar playing and finally falls asleep on the couch during the very wee hours.

    By contrast in the apartment next door the tortoise is in restful, energizing slumber.

    In that we already know the outcome of the race, this spot affirms that the more and better you sleep, the more you can get out of life during your waking hours. A voiceover states, “Tomorrow starts tonight. Ikea–the Wonderful Everyday.” 

    Titled “The Hare,” this was one of the last spots Pulse shot before lockdown. 

    With a soundtrack of “Witness The Fitness” by Roots Manuva, the film features creature FX by Robert Alsopp and puppetry to bring the hare and tortoise characters to life.

    Credits

    Client Ikea Agency Mother London Production Pulse Films Sam Pilling, director; James Sorton, exec producer; Chris Harrison, producer; Ben Burdock, production manager, Rosie Marchant, production coordinator; Petter Elliott, choreographer; Julian Richards, 1st AD; Andy Kelly, production designer; Natalie Humphries, costume designer; Robert Alsopp, creature FX; Lu Hinton, makeup artist. Editorial Trim Paul Hardcastle, editor. Postproduction Nineteen Twenty David Keegan, post producer; Kai Van Beers, colorist; Chris King, head of 3D. Sound 750mph Sam Ashwell. Music Soundtrack: “Witness The Fitness” by Roots Manuva

     

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:IkeaMother LondonPulse FilmsSam Pilling



    Teleflora, Director Sune Sorensen, The Wonderful Agency Make A Wish and A Snowman For The Holiday Season

    Monday, December 2, 2024

    Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.

    The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.

    The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”

    The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More

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