Charlotte, N.C.-based agency Luquire George Andrews (LGA) threw down the gauntlet to director Ivan Grbovic of Cap Gun Collective, and he was up to the challenge of infusing fast paced excitement and adventure into a client category–accounting/consultancy firms–otherwise not normally associated with triggering such an adrenaline rush.
In this spot for RSM US LLP, we see a businessman flying through an obstacle course, leaping on top of a moving truck, weaving and dodging all sorts of physical barriers one after another, navigating through a construction sight fraught with pitfalls, even jumping off of a building. Our businessman has to be nimble because the unexpected, often over-the-top obstacles keep coming–akin to what the entrepreneur-type experiences in real life, underscoring the need for the expertise and professional consulting services provided by RSM.
Titled “The Gauntlet,” this commercial was shot in and around Montreal, and edited by Brandon Porter of Whitehouse Post, with design, visual effects and finishing from Carbon VFX.
Credits
Client RSM US LLP Agency Luquire George Andrews (LGA) Steve Dunkley, chief creative officer; Jennifer Jones, group creative director; Jon Cain, associate creative director, art director; Margaret Bond, associate creative director, writer; Heather Haley producer; Stephanie Spicer, director of brand strategy. Production Cap Gun Collective Ivan Grbovic, director/DP; Jason Botkin, exec producer. Production Services Les Enfants Celine Ceillier, exec producer; Jean-Francois Campeau, art director; Perrine Lotiron, stylist; Steven Leblanc, stunts. Editorial Whitehouse Post NYC Brandon Porter, editor; Marcia Wigley, producer; Lauren Hertzberg, Joni Williamson, exec producers. Design/FX/Finishing Carbon VFX, New York Frank Devlin, exec producer; Kieran Walsh, creative director, Flame lead, VFX supervisor; Paul O’Beirne, sr. producer; Leo Nguyen, design director; Max Benjamine, CG artist; Chris Wiseman, Flame artist; Colin Travers, colorist; Joe Scaglione, assistant/tech ops. (Toolbox: Autodesk Flame 2015, Adobe Creative Suite, Cinema 4D, Nuke)Music Barking Owl Kelly Bayett, creative director; Ashley Benton, KC Dossett, producers.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
