Charlotte, N.C.-based agency Luquire George Andrews (LGA) threw down the gauntlet to director Ivan Grbovic of Cap Gun Collective, and he was up to the challenge of infusing fast paced excitement and adventure into a client category–accounting/consultancy firms–otherwise not normally associated with triggering such an adrenaline rush.
In this spot for RSM US LLP, we see a businessman flying through an obstacle course, leaping on top of a moving truck, weaving and dodging all sorts of physical barriers one after another, navigating through a construction sight fraught with pitfalls, even jumping off of a building. Our businessman has to be nimble because the unexpected, often over-the-top obstacles keep coming–akin to what the entrepreneur-type experiences in real life, underscoring the need for the expertise and professional consulting services provided by RSM.
Titled “The Gauntlet,” this commercial was shot in and around Montreal, and edited by Brandon Porter of Whitehouse Post, with design, visual effects and finishing from Carbon VFX.
CreditsClient RSM US LLP Agency Luquire George Andrews (LGA) Steve Dunkley, chief creative officer; Jennifer Jones, group creative director; Jon Cain, associate creative director, art director; Margaret Bond, associate creative director, writer; Heather Haley producer; Stephanie Spicer, director of brand strategy. Production Cap Gun Collective Ivan Grbovic, director/DP; Jason Botkin, exec producer. Production Services Les Enfants Celine Ceillier, exec producer; Jean-Francois Campeau, art director; Perrine Lotiron, stylist; Steven Leblanc, stunts. Editorial Whitehouse Post NYC Brandon Porter, editor; Marcia Wigley, producer; Lauren Hertzberg, Joni Williamson, exec producers. Design/FX/Finishing Carbon VFX, New York Frank Devlin, exec producer; Kieran Walsh, creative director, Flame lead, VFX supervisor; Paul O’Beirne, sr. producer; Leo Nguyen, design director; Max Benjamine, CG artist; Chris Wiseman, Flame artist; Colin Travers, colorist; Joe Scaglione, assistant/tech ops. (Toolbox: Autodesk Flame 2015, Adobe Creative Suite, Cinema 4D, Nuke) Music Barking Owl Kelly Bayett, creative director; Ashley Benton, KC Dossett, producers.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More