As a celebration of spontaneous inspiration and creativity, Adobe Creative Cloud, in collaboration with creative advertising agency Pereira O’Dell launched a nationwide competition for college students to create a movie poster for a film that had yet to be created–until now.
Created by Boston University student Sam West, the winning poster was selected out of more than 1,1000 submissions, and inspired In The Time It Takes To Get There, a short film written and directed by Zach Braff, marking his first creation at his new roost, RSA Films. The short was lensed by cinematographer Mauro Fiore, ASC, an Oscar winner for Avatar.
The quirky comedic, RSA-produced film features elements of West’s winning #MoviePosterMovie poster and sports a cast which includes Alicia Silverstone and Florence Pugh. In The Time It Takes To Get There is a celebration of individual creativity and testament of the success of Adobe & Pereira O’Dell’s unique approach to branded content that puts the consumer in control.
Credits
Client Adobe Creative Cloud Agency Pereira O’Dell PJ Pereira, chief creative officer; Robert Lambrechts, executive creative director; Jason Apaliski, Estefanio Holtz, creative directors; Simon Friedlander, sr. copywriter; Andre Bittar, sr. art director; Ali Souudi, graphic designer; Carolina Penner, VP, director of production. Production RSA Films Zach Braff, director/writer/producer; Morna Ciraki, Chris Karabas, producers; Mauro Fiore, ASC, DP; David Mitchell, exec producer; Darcy Scanlin, production designer; Chrisi Karvonides, costume designer; Chuck Maldonado, choreography. VFX Bosa Visual + Theory Studios Trevor Tuttle, VFX supervisor; David Andrade, CG supervisor; Daniel Web, sr. CG artist; Jonathan V. Giacalone, CG artist; Siobhan Lo, compositor; Derek Barker, lead render TD; Kerian Phipps, VFX production coordinator. Audio Post Formosa Group Michael Benavente, supervising sound editor; Ron Bartlett, re-recording mixer; David McMoyler, sound editor; Mark Coffey, assistant sound editor. Foley Services Post Apocalypse Sound Color Company 3 Stefan Nakamura, sr. colorist; Gabriel Wakeman, producer; Ashley Kim, exec producer. Editorial Dan Schalk, editor. Titles Design Laundry. Music Antonio Vivaldi “Four Seasons: Summer, 3rd Movement,” performed by Prague Orchestra. Anthony Vivaldi “Viola D’Amore Concerto in A Minor, RV I. Vivace,” performed by Rachel Barton Pine, Ars Antigua. Music Rob Simonsen, music. Casting Francene Selkirk, casting
Martin de Thurah of Epoch Films directed this animated spot titled “Sluggish” for Wealthsimple. The ad follows a determined slug crossing a sidewalk, serving as a metaphor for the everyday challenges that accumulate on the path to achieving one’s goals--financial or otherwise. The slug, who also serves as the narrator, provides cheeky commentary on his journey thus far and provides insight and wisdom to elevate the emotional stakes and strike a universally relatable tone.
“Sluggish” highlights how Wealthsimple understands both the practicalities of tackling financial challenges and the emotions of confronting them head-on. Director de Thurah captures the slug’s journey across the sidewalk with striking ground-level visuals that immerse audiences in his scaled-down world. Through a brilliantly delivered, direct-to-camera monologue, the slug’s dry humor and rich personality drive the story, transforming minor obstacles--faster creatures, cavernous sidewalk cracks, and irksome raindrops--into relatable metaphors for life’s challenges. When faced with a “boulder” in his path, humorously revealed as a pocket-sized rock, the slug reflects on his struggles before triumphantly arriving on the other side.
“Hearing the slug describe a rock as if it was some kind of impossible mountain reminds us that everything in life is in perspective,” remarked de Thurah. “Human life is an eternal struggle in which every challenge we overcome delivers us to the start of a new challenge. It sounds exhausting, and sometimes it is, but it is also filled with the tantalizing light of hope. That sense of slow progress--illusory or not--gives our lives purpose.”
“Sluggish” marks the third time Wealthsimple’s in-house creative team has... Read More
