As a celebration of spontaneous inspiration and creativity, Adobe Creative Cloud, in collaboration with creative advertising agency Pereira O’Dell launched a nationwide competition for college students to create a movie poster for a film that had yet to be created–until now.
Created by Boston University student Sam West, the winning poster was selected out of more than 1,1000 submissions, and inspired In The Time It Takes To Get There, a short film written and directed by Zach Braff, marking his first creation at his new roost, RSA Films. The short was lensed by cinematographer Mauro Fiore, ASC, an Oscar winner for Avatar.
The quirky comedic, RSA-produced film features elements of West’s winning #MoviePosterMovie poster and sports a cast which includes Alicia Silverstone and Florence Pugh. In The Time It Takes To Get There is a celebration of individual creativity and testament of the success of Adobe & Pereira O’Dell’s unique approach to branded content that puts the consumer in control.
Credits
Client Adobe Creative Cloud Agency Pereira O’Dell PJ Pereira, chief creative officer; Robert Lambrechts, executive creative director; Jason Apaliski, Estefanio Holtz, creative directors; Simon Friedlander, sr. copywriter; Andre Bittar, sr. art director; Ali Souudi, graphic designer; Carolina Penner, VP, director of production. Production RSA Films Zach Braff, director/writer/producer; Morna Ciraki, Chris Karabas, producers; Mauro Fiore, ASC, DP; David Mitchell, exec producer; Darcy Scanlin, production designer; Chrisi Karvonides, costume designer; Chuck Maldonado, choreography. VFX Bosa Visual + Theory Studios Trevor Tuttle, VFX supervisor; David Andrade, CG supervisor; Daniel Web, sr. CG artist; Jonathan V. Giacalone, CG artist; Siobhan Lo, compositor; Derek Barker, lead render TD; Kerian Phipps, VFX production coordinator. Audio Post Formosa Group Michael Benavente, supervising sound editor; Ron Bartlett, re-recording mixer; David McMoyler, sound editor; Mark Coffey, assistant sound editor. Foley Services Post Apocalypse Sound Color Company 3 Stefan Nakamura, sr. colorist; Gabriel Wakeman, producer; Ashley Kim, exec producer. Editorial Dan Schalk, editor. Titles Design Laundry. Music Antonio Vivaldi “Four Seasons: Summer, 3rd Movement,” performed by Prague Orchestra. Anthony Vivaldi “Viola D’Amore Concerto in A Minor, RV I. Vivace,” performed by Rachel Barton Pine, Ars Antigua. Music Rob Simonsen, music. Casting Francene Selkirk, casting
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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