As a celebration of spontaneous inspiration and creativity, Adobe Creative Cloud, in collaboration with creative advertising agency Pereira O’Dell launched a nationwide competition for college students to create a movie poster for a film that had yet to be created–until now.
Created by Boston University student Sam West, the winning poster was selected out of more than 1,1000 submissions, and inspired In The Time It Takes To Get There, a short film written and directed by Zach Braff, marking his first creation at his new roost, RSA Films. The short was lensed by cinematographer Mauro Fiore, ASC, an Oscar winner for Avatar.
The quirky comedic, RSA-produced film features elements of West’s winning #MoviePosterMovie poster and sports a cast which includes Alicia Silverstone and Florence Pugh. In The Time It Takes To Get There is a celebration of individual creativity and testament of the success of Adobe & Pereira O’Dell’s unique approach to branded content that puts the consumer in control.
Credits
Client Adobe Creative Cloud Agency Pereira O’Dell PJ Pereira, chief creative officer; Robert Lambrechts, executive creative director; Jason Apaliski, Estefanio Holtz, creative directors; Simon Friedlander, sr. copywriter; Andre Bittar, sr. art director; Ali Souudi, graphic designer; Carolina Penner, VP, director of production. Production RSA Films Zach Braff, director/writer/producer; Morna Ciraki, Chris Karabas, producers; Mauro Fiore, ASC, DP; David Mitchell, exec producer; Darcy Scanlin, production designer; Chrisi Karvonides, costume designer; Chuck Maldonado, choreography. VFX Bosa Visual + Theory Studios Trevor Tuttle, VFX supervisor; David Andrade, CG supervisor; Daniel Web, sr. CG artist; Jonathan V. Giacalone, CG artist; Siobhan Lo, compositor; Derek Barker, lead render TD; Kerian Phipps, VFX production coordinator. Audio Post Formosa Group Michael Benavente, supervising sound editor; Ron Bartlett, re-recording mixer; David McMoyler, sound editor; Mark Coffey, assistant sound editor. Foley Services Post Apocalypse Sound Color Company 3 Stefan Nakamura, sr. colorist; Gabriel Wakeman, producer; Ashley Kim, exec producer. Editorial Dan Schalk, editor. Titles Design Laundry. Music Antonio Vivaldi “Four Seasons: Summer, 3rd Movement,” performed by Prague Orchestra. Anthony Vivaldi “Viola D’Amore Concerto in A Minor, RV I. Vivace,” performed by Rachel Barton Pine, Ars Antigua. Music Rob Simonsen, music. Casting Francene Selkirk, casting
American Family Insurance connects with Marvel Studio’s Captain America: Brave New World--which hits theaters this week (2/14)--on a campaign which reflects the parallels between the insurance company’s Red Roofline and Captain America’s iconic shield as trusted symbols of protection.
This :45 cinema ad features original footage with Anthony Mackie as Captain America in an action-packed sequence that concludes at a family’s home. Introduced by American Family Insurance’s distinctive musical jingle, we hear a voiceover reminding viewers “Life’s better when you’re under our roof because we help protect your dreams.” As Captain America checks on the family, their son remarks, “I like your shield.” Captain America looks upward to the red roof and responds, “I like yours, too.” The ad ends with the company logo and its long-running tagline, “Insure carefully, dream fearlessly.”
The :45 cinema spot and :30 TV version were directed by Anthony Leonardi III via production house Eleanor for ad agency Elite Media.
