This spot tells the story of two hotel parking valets, one male, one female, vying for the chance to get behind the wheel of an Audi RS 7–except that’s not evident at the outset because the action plays out entirely in reverse.
Titled “Duel,” the :60 makes its on-air debut tonight during the Trump/Clinton Presidential debate. Audi will run “Duel” during all three Presidential Debates on 9/26, 10/9 and 10/19 on all major channels that will be broadcasting the moderated encounters pitting Clinton against Trump. Earmarkings of the Presidential debate, political campaign trappings and references are sprinkled throughout the commercial.
Ringan Ledwidge of Rattling Stick directed “Duel” for agency Venables Bell & Partners.
Credits
Client Audi of America Agency Venables Bell & Partners Will McGinness, partner/executive creative director; Paul Venables, founder, chairman; Justin Moore, Erich Pfeifer, creative directors; Matt Keats, associate creative director/copywriter; Matt Miller, associate creative director/art director; Craig Allen, director of integrated production; Matt Flaker, sr. producer; Gabby Gardner, producer. Production Company Rattling Stick Ringan Ledwidge, director; Greig Fraser, DP; Richard McIntosh, head of production; Joe Biggins, Jeff Shupe, exec producers; Greg Haggart, line producer; Robert Alonzo, stunt coordinator; K.K. Barrett, production designer. Editorial Work Editorial Rich Orrick, editor; Mike Horan, assistant editor; Marlo Baird, exec producer; Brandee Probasco, producer. Music Woodwork Music Philip Kay, composer; Andy Oskwarek, music coordinator. Sound Design/Final Mix The Sound Lab at Technicolor Debbie Gonzalez, exec producer; Scott Gershin, lead sound designer/mix engineer; Johannes Hammers, sound designer. VFX The Mill Phil Crowe, executive creative director; John Shirley, VFX supervisor; Ed Boldero, David Lawson, CG lead; Anastasia von Rahl, VFX sr. producer; Karina Slater, VFX associate producer; Greg Reese, colorist. (Toolbox: Flame, Flare, Maya, Houdini, Nuke, Photoshop, ptgui, pfTrack, Mari)
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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