This spot tells the story of two hotel parking valets, one male, one female, vying for the chance to get behind the wheel of an Audi RS 7–except that’s not evident at the outset because the action plays out entirely in reverse.
Titled “Duel,” the :60 makes its on-air debut tonight during the Trump/Clinton Presidential debate. Audi will run “Duel” during all three Presidential Debates on 9/26, 10/9 and 10/19 on all major channels that will be broadcasting the moderated encounters pitting Clinton against Trump. Earmarkings of the Presidential debate, political campaign trappings and references are sprinkled throughout the commercial.
Ringan Ledwidge of Rattling Stick directed “Duel” for agency Venables Bell & Partners.
Credits
Client Audi of America Agency Venables Bell & Partners Will McGinness, partner/executive creative director; Paul Venables, founder, chairman; Justin Moore, Erich Pfeifer, creative directors; Matt Keats, associate creative director/copywriter; Matt Miller, associate creative director/art director; Craig Allen, director of integrated production; Matt Flaker, sr. producer; Gabby Gardner, producer. Production Company Rattling Stick Ringan Ledwidge, director; Greig Fraser, DP; Richard McIntosh, head of production; Joe Biggins, Jeff Shupe, exec producers; Greg Haggart, line producer; Robert Alonzo, stunt coordinator; K.K. Barrett, production designer. Editorial Work Editorial Rich Orrick, editor; Mike Horan, assistant editor; Marlo Baird, exec producer; Brandee Probasco, producer. Music Woodwork Music Philip Kay, composer; Andy Oskwarek, music coordinator. Sound Design/Final Mix The Sound Lab at Technicolor Debbie Gonzalez, exec producer; Scott Gershin, lead sound designer/mix engineer; Johannes Hammers, sound designer. VFX The Mill Phil Crowe, executive creative director; John Shirley, VFX supervisor; Ed Boldero, David Lawson, CG lead; Anastasia von Rahl, VFX sr. producer; Karina Slater, VFX associate producer; Greg Reese, colorist. (Toolbox: Flame, Flare, Maya, Houdini, Nuke, Photoshop, ptgui, pfTrack, Mari)
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
