In partnership with the Ad Council, R/GA launched “Fans of Love,” the third installment in the iconic, Emmy-winning Love Has No Labels campaign. This newest video puts a twist on the traditional sports stadium jumbotron “kiss cam” by replacing it with an unbiased camera depicting positive expressions of love, unity, diversity and acceptance across race, religion, gender, sexuality, ability and age.
Floyd Russ from Tool of North America directed “Fans of Love,” which was shot by DP Gregory Wilson and edited by Robert Ryang of Cut+Run.
Credits
Client Ad Council/Love Has No Labels Agency R/GA Nick Law, vice chairman, global chief creative officer; Chris Northam, Eric Jannon, group executive creative directors; Chris Joakim, Mike Donaghey, creative directors; Alberto Portas, Alfredo Adan, creatives; Daniel Diez, EVP, global chief marketing officer; Cindy Pound, executive production director; Jeff Skutnik, executive producer; Kat Friis, executive production director, content studio; Ashlye Vaughan, sr. content producer; Dylan Viner, group director, strategy; Dave Surgan, strategy director; Amy McEwan, strategist. Production Tool of North America Floyd Russ, director; Gregory Wilson, DP; Elyciphus Siler, line producer; Sarah Di Leo, Nancy Hacohen, exec producers. Editorial Cut+Run Robert Ryang, editor; Dan Gutterman, assistant editor; Ivannah Flores, producer; Lauren Hertzberg, exec producer. Color The Mill NY Damien Van Der Cruyssen, colorist; Natalie Westerfield, color producer. VFX Cut+Run Joseph Grosso, lead artist; Matt Dolven, 2nd lead; Ivannah Flores, Wendy Garner, post producers. Audio Nylon Studios Rob Ballingal, sound mixer; Halle Petro, producer; Christina Carlo, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
