2022 has been one for the books. And as a chronicler of the year, Reddit has released its annual Reddit Recap video–a beloved tradition for the community that began in 2020. Created in partnership with R/GA, this latest video reflects on the trending, funny and touching moments of the year and highlights how Reddit communities came together and responded in the most uniquely Reddit way.
The two-minute video takes viewers on a journey of the standout community moments of 2022–from the heartwarming and inspiring to the wacky and wonderful, and everything in between. It spotlights moments from r/place where communities banded together to make a digital canvas with 136MM+ tiled pixels in four days, and the Reddit racecar that the r/nascar community sponsored at Talladega.
Against the backdrop of an original song, the video also heroes the more intimate conversations, moments and milestones that happened across Reddit’s 100,000+ communities this year, including Redditor’s support for Ukrainian refugees and so much more.
The Reddit Recap video has become a highly anticipated highlight for the Reddit community and beyond, with previous videos becoming the #2 and #3 most upvoted posts in r/blog and two of the most awarded posts in Reddit history. This year’s video will live on Reddit, as well as the brand’s YouTube and other social channels.
Credits
Client Reddit Roxy Young, chief marketing officer; Dong Chen, head of brand marketing; Katie Ambrose, marketing specialist; Rachel Weber Callaway, head of consumer product marketing; Tavish MacLellan, head of brand creative; Chris Potts, sr. creative lead; Lisa Pertl, Courtney McCann, content specalists. Agency R/GA Bryan Gregg, VP, executive creative director; Tushar Date, creative director; Michael Palma, Hera Yeung, associate creative directors; Felipe Mahalem, associate creative director, motion graphics; Chad Carbone, sr. video editor; Aishika Sen, copywriter; Jameson Thornock, jr. art director; Roberta Nicastro, associate visual designer; Delfina Urien, visual designer; Pete Karam, sr. sound designer; Yael Cersarkas, VP, executive strategy director; Kaitlyn Frysztak, group strategy director; Erin LaBranche, strategist; Katie Joyce, analyst; Hana Newman, executive director, creative production; Alec Carrier, Antonio Teixeira, sr. content producer; Keaton Wilson, executive producer; Florencia Merino, producer. Music “A Beautiful Mess” (song title)
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
