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    Top Spot of the Week: R/GA Partners With Reddit On Year Recap Video

    By SHOOTUpdated:No Comments1971 Views

    2022 has been one for the books. And as a chronicler of the year, Reddit has released its annual Reddit Recap video–a beloved tradition for the community that began in 2020. Created in partnership with R/GA, this latest video reflects on the trending, funny and touching moments of the year and highlights how Reddit communities came together and responded in the most uniquely Reddit way.

    The two-minute video takes viewers on a journey of the standout community moments of 2022–from the heartwarming and inspiring to the wacky and wonderful, and everything in between. It spotlights moments from r/place where communities banded together to make a digital canvas with 136MM+ tiled pixels in four days, and the Reddit racecar that the r/nascar community sponsored at Talladega.

    Against the backdrop of an original song, the video also heroes the more intimate conversations, moments and milestones that happened across Reddit’s 100,000+ communities this year, including Redditor’s support for Ukrainian refugees and so much more.

    The Reddit Recap video has become a highly anticipated highlight for the Reddit community and beyond, with previous videos becoming the #2 and #3 most upvoted posts in r/blog and two of the most awarded posts in Reddit history. This year’s video will live on Reddit, as well as the brand’s YouTube and other social channels.

    Credits

    Client Reddit Roxy Young, chief marketing officer; Dong Chen, head of brand marketing; Katie Ambrose, marketing specialist; Rachel Weber Callaway, head of consumer product marketing; Tavish MacLellan, head of brand creative; Chris Potts, sr. creative lead; Lisa Pertl, Courtney McCann, content specalists. Agency R/GA Bryan Gregg, VP, executive creative director; Tushar Date, creative director; Michael Palma, Hera Yeung, associate creative directors; Felipe Mahalem, associate creative director, motion graphics; Chad Carbone, sr. video editor; Aishika Sen, copywriter; Jameson Thornock,  jr. art director; Roberta Nicastro, associate visual designer; Delfina Urien, visual designer; Pete Karam, sr. sound designer; Yael Cersarkas, VP, executive strategy director; Kaitlyn Frysztak, group strategy director; Erin LaBranche, strategist; Katie Joyce, analyst; Hana Newman, executive director, creative production; Alec Carrier, Antonio Teixeira, sr. content producer; Keaton Wilson, executive producer; Florencia Merino, producer. Music “A Beautiful Mess” (song title)

     

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:R/GAReddit



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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