2022 has been one for the books. And as a chronicler of the year, Reddit has released its annual Reddit Recap video–a beloved tradition for the community that began in 2020. Created in partnership with R/GA, this latest video reflects on the trending, funny and touching moments of the year and highlights how Reddit communities came together and responded in the most uniquely Reddit way.
The two-minute video takes viewers on a journey of the standout community moments of 2022–from the heartwarming and inspiring to the wacky and wonderful, and everything in between. It spotlights moments from r/place where communities banded together to make a digital canvas with 136MM+ tiled pixels in four days, and the Reddit racecar that the r/nascar community sponsored at Talladega.
Against the backdrop of an original song, the video also heroes the more intimate conversations, moments and milestones that happened across Reddit’s 100,000+ communities this year, including Redditor’s support for Ukrainian refugees and so much more.
The Reddit Recap video has become a highly anticipated highlight for the Reddit community and beyond, with previous videos becoming the #2 and #3 most upvoted posts in r/blog and two of the most awarded posts in Reddit history. This year’s video will live on Reddit, as well as the brand’s YouTube and other social channels.
CreditsClient Reddit Roxy Young, chief marketing officer; Dong Chen, head of brand marketing; Katie Ambrose, marketing specialist; Rachel Weber Callaway, head of consumer product marketing; Tavish MacLellan, head of brand creative; Chris Potts, sr. creative lead; Lisa Pertl, Courtney McCann, content specalists. Agency R/GA Bryan Gregg, VP, executive creative director; Tushar Date, creative director; Michael Palma, Hera Yeung, associate creative directors; Felipe Mahalem, associate creative director, motion graphics; Chad Carbone, sr. video editor; Aishika Sen, copywriter; Jameson Thornock, jr. art director; Roberta Nicastro, associate visual designer; Delfina Urien, visual designer; Pete Karam, sr. sound designer; Yael Cersarkas, VP, executive strategy director; Kaitlyn Frysztak, group strategy director; Erin LaBranche, strategist; Katie Joyce, analyst; Hana Newman, executive director, creative production; Alec Carrier, Antonio Teixeira, sr. content producer; Keaton Wilson, executive producer; Florencia Merino, producer. Music “A Beautiful Mess” (song title)
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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