With Honda’s “Paper” recently nominated for a primetime commercial Emmy Award, what do stop motion animation guru PES and agency RPA do for an encore?
The answer is another creatively inspired piece of work directed by PES via production house RESET for the all new 2017 Honda Ridgeline truck. RPA wanted a commercial as innovative as the Ridgeline itself so it teamed up with PES to create a new visual technique incorporating stop-motion animation and time-lapse photography to capture the construction of a massive Honda logo, built with the power of Ridgeline.
The end tag slogan reads, “If you can dream it, you can do it in the all-new Honda Ridgeline.”
Credits
Client Honda Ridgeline Agency RPA, Santa Monica, Calif. Joe Baratelli, EVP, chief creative officer; Jason Sperling, SVP, executive creative director; Sarah May Bates, Rahul Panchal, creative directors; Suie Yeranosyan, sr. art director; Ramiro Ramirez, copywriter; Gary Paticoff, SVP, chief production officer; Isadora Chesler, VP, executive producer; Joshua Herbstman, producer. Production RESET, Santa Monica, Calif. PES, director; Dave Morison, managing director; Jeff McDougall, exec producer; Jen Beitler, exec producer/bidding; Greg Schultz, line producer; Eric Adkins, DP; Damon Fortier, production designer; Josh McQueen, assistant art director; Eileen Kohlhepp, animation supervisor; David Braun, Javan Ivey, Brandon Lake, Dillon Markey, animators; Ponch “Chino” Arellano, animation assistant; Calvin Frederick, Matthew Philip Hazelrig, Dragonframe operators; Andrew Rozendal, VTR; Cris Aruajo, wardrobe. Editorial Union Editorial Jim Haygood, editor; Ramon DeSouza, assistant editor; Michael Raimondi, president/managing director; Joe Ross, exec producer. VFX a52 Andy Barrios, VFX supervisor, lead Flame artist; Andy Davis, Flame support; Adam Newman, Andrew Romatz, CG supervisors; Andy Wilkoff, Ken Bishop, Jon Balcome, Wendy Klein, Richard Daniels, Junyoung Kim, Caleb Ollivant, Lindsey Butterworth, Abel Salazar, Josh Dyer, Michael Relth, CG support; Dan Gutierrez, previs supervisor; Gladys Bernadac, previs editor; Paul Yacono, color; Patrick Nugent, exec producer; Kim Christensen, head of production; Zach Wakefield, producer; Jenny Bright, color producer. (Toolbox: Flame, Maya) Audio/Final Mix Lime Studios, Santa Monica, Calif. Dave Wagg, mixer/engineer; Adam Primack, assistant mixer; Susie Boyajan, exec producer. Sound Design Factory, London Jon Clarke, sound designer; Lou Allen, audio producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
