For its Fight Against Alzheimer’s Association project titled “oBko” (a jumbled "Book") agency Republica Havas–with the support of Penguin Random House–transformed one of Claudia Piñeiro’s bestsellers, “Una suerte pequeña,” broke it down and reassembled it in three different ways, where each represents one of the three most frequent symptoms of Alzheimer’s: repetition of stories, memory loss and chronological alteration, thus capturing how Alzheimer’s alters stories and reflected in this case study film.
“As an organization devoted to the prosperity and well-being of our Hispanic community, Republica Havas is extremely proud of supporting this important organization,” said Jorge Plasencia, co-founder and CEO of Republica Havas.
Gladys Bangueses, president of Fight Against Alzheimer’s Association (A.L.M.A.), commented: “When the agency shared with me this new idea to support our Association, in this case by putting together Claudia Piñeiro’s book, or rather breaking it apart into three different formats, I was impressed. I believe that focusing on some of the many symptoms of Alzheimer’s (cognitive gaps, compulsive repetition, and chronological memory disturbance) and somehow reflecting them through these striking new book versions is an excellent practical example for the community and especially so that the families of those affected by this disease can get a better understanding of what’s going on in the brains of those with Alzheimer’s in their families.”
Tony Waissman, chief creative officer of Republics Havas, noted, “Connecting with Claudia to share the idea with her was inspiring; the enthusiasm from A.L.M.A.’s Gladys Bangueses was contagious and when we started the process we enjoyed every minute of it. I’m thrilled with this project and I hope people will enjoy it and we will be able to contribute to helping raise awareness in those who may know someone close who repeatedly manifests these types of symptoms.”
Hernán Jauregui of Virgen Films directed the film.
CreditsClient Fight Against Alzheimer’s Association Agency Republica Havas Tony Waissmann, chief creative officer; Martin Stuart, creative director; David Thackeray, associate creative director; Catarina Goncalves, chief of strategy; Gustavo Fernandez, general producer & VP; Jamie Santucci, content & social media director. Production Virgen Films Hernán Jauregui, director; Alan Badan, DP; Martin de Escalda, Diego Peskins, exec producers; Juan Curcio, producer. Postproduction Cecilia Cesari Sarmiento, post coordination; Pablo Cantorati, editor. Color Roy Bermudez, colorist; Santago Burgos, color producer. Music & Sound Twins Music Argentina Jerónimo Gonzalez Montalvo, sound director; Maxi Scott, music advisor; Tom Huergo, mastering & sound FX.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More