For this Valentine’s Day, Renault has produced its first animated movie around love and silence of electric vehicles.
When Lars, a postman, meets a girl on his daily postal round, he instantly falls for her. The only problem? His noisy vehicle keeps disturbing her small-but-angry dog, who blocks him from getting anywhere near to his new crush. The postman endures multiple comical attacks from the possessive dog, until finally, he is given a set of keys to a brand-new Renault Kangoo Z.E. electric vehicle, allowing him to silently approach his crush, Karen.
A creative team at The Loft Publicis Conseil Paris conceived of The Postman, which was directed by Akama of WIZZ. The Postman was produced by WIZZ and animated at NKI.
Patrick Lara, managing director, Publicis Conseil, said, “The Postman film is a different approach to other EV content that Renault has produced in the past. We hope this romantic and funny story will drive closeness and familiarity with Renault’s audience this Valentine’s Day.”
The Loft is Publicis Conseil’s social media agile unit.
CreditsClient Renault Agency Publicis Conseil (The Loft), Paris Marcelo Vergara, executive creative director; Yeves-Eric Deboey, Mathieu Degryse, creative directors; Raphael Porcheron, copywriter; Anthony Maztrone Thiebaux; Neil Tamzali, strategy; Nathalie Bousquet, production coordinator. Production WIZZ, Paris AKAMA, director; Amanda Stubbs, producer. VFX/Animation Nki, Paris Wacyl Djender, CG supervisor; Emilie Nicodex, postproduction director (Toolbox: 3DSMax, VRay, Ornatrix, Nuke) Sound Track: “Love’Z at first sight” Sixieme Son, composer/publisher. Hugo Leteixier, Ianis Mauraisin, Eric Caissey, Delphine Guerin, Timothee Suillaud, team.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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