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    Top Spot of the Week: Relationship Melts Like Fake Ice Cream In Martin Werner-Directed Spot For Magnum

    By SHOOTUpdated:No Comments4516 Views

    A woman starts unpacking a bag of groceries bought by her husband/significant other. She stops in her tracks upon finding a box of vanilla ice cream bars dipped in chocolate–but it’s a nondescript generic brand pretending to look like Magnum premium ice cream bars. The fake treats start to get her wondering if her hubby/boyfriend is also a fake.

    She begins to investigate that possibility and finds on varied fronts that he is indeed a fraud. Her quest to uncover the fakery has a suspense thriller vibe which plays humorously throughout. But it is seriously true that anyone who would buy fake Magnum bars has to pretty fake himself.

    Martin Werner directed this tongue-in-cheek spot, “The Fraud,” via PROPPA and Bacon for agency LOLA MullenLowe, Madrid and Barcelona. (Werner is repped in the U.S. by RESET Content.)

    Credits

    Client Magnum Agency LOLA MullenLowe Production PROPPA and Bacon Martin Werner, director; Cristina San Cayo, producer; Nicolaj Bruel, DP; Peter Grant, production designer; Melanie Buchhave, wardrobe stylist; Manel Rosa, make-up artist; Toni Frank, home economist. Casting Edu Prado, casting director, Barcelona; Esther Cocero, casting director, Madrid; Ditte Kiel, casting director, Denmark. VFX BaconX Jonas Drehn, VFX supervisor. Editorial Rasmus Nyholm Schmidt, editor

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:LOLA MullenLoweMartin Werner



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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