Marking Children’s Month, the organization Reinserta has launched its fundraising campaign to help mothers and children living in prison. A leading NGO in Mexico, Reinserta works on the emotional and social recovery of children and adolescents who have been exposed to the criminal justice system. Working with Grey Mexico, this short titled III (Three) seeks to make visible the motherhood and living conditions of children in contact with prisons in Mexico.
Donations raised by the campaign, including this film, will be used in the construction of dignified maternity spaces–like the ones Reinserta has built in several prisons–a new “baby library” in Monterrey, as well as for psychological and legal care programs that seek to guarantee their development inside and outside of prison.
According to Reinserta, around 500 children are born and live in prison and can live up to three years with their mothers inside the penitentiary centers.
This four-minute film tells the story of a group of women who are seen trafficking a package in prison that turns out to be a birthday candle to celebrate the third year of a child living in prison, who must be separated from his mother. The powerful and heartbreaking story invites viewers to help these mothers and their children.
“Creativity has the power to change people’s lives and this is a film that seeks to connect with people’s hearts, showing the reality faced by mothers and children in prison, with an unexpected twist that leaves you cold and invites you to help,” comments Alexis Ospina, chief creative officer of Grey Mexico.
The film was produced by Latin American production house Oriental Films and co-directed by Yupi Segura and the duo known as Sauna.
CreditsClient Reinserta Saskia Nino de Rivera, co-founder Agency Grey Mexico Diego Medvedocky, president, chief creative officer; Javier Campopiano, worldwide chief creative officer; Alexis Ospina, chief creative officer; Mauricio Guerrero, executive creative director; Nicolas Diaco, Ezequiel de Luca, creative director; Mauricio Sanchez Arroyave, art director; Julieta Napoli, production director. Production Oriental Films Yupi Segura, Sauna, directors; Mauricio Clavijo, Carolina Moreno, exec producers; Agustin Claramunt, DP; Giuliana Pavino, Belen Betbebe, art directors; Karina Santiago, line producer; Saulo Diarte, Alejandro Diarte, editors; Almudena Segura, wardrobe. Postproduction Pedro Aragon Sound Production Satelite
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More