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    Top Spot of the Week: Rapper Tierra Whack Breaks Out Of The Holiday Blues For Apple

    By SHOOTUpdated:No Comments3021 Views

    Rapper Tierra Whack walks through town slowly making her way home, listening through her AirPods to an original track titled “feel good,” which hardly describes her mood. She’s got the holiday blues and who wouldn’t given what the world has gone through in 2020. 

    Upon arriving home, Whack tells Siri to turn the volume on her Homepod “way up,” at which point the technology becomes a HomePod mini, Apple’s new smart speaker. Stepping out from behind the mini is a miniature version of Whack who accompanies the life-sized rapper in crooning an upbeat original tune, “Peppers and Onions.” Coming home to a HomePod mini proves to be the cure for yuletide melancholy. That’s “the magic of mini,” which is also the title of this two-minute film. A little joy never sounded so big.

    The film was directed by Calmatic via production house PRETTYBIRD for TBWAMedia Arts Lab.

    Credits

    Client Apple Agency TBWAMedia Arts Lab Production PRETTYBIRD Calmatic, director. Music “feel good” and “Peppers and Onions” performed by Tierra Whack Postproduction/VFX MPC Morten Vinther, creative director; Oliver Caiden, VFX supervisor; Julian Fitzpatrick, CG supervisor; Ricky Gausis, colorist
     

    Media Type:Commercial: Television
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:CalmaticPRETTYBIRDTBWAMedia Arts Lab



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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