Ian Pons Jewell directed this commercial titled “Dogs” for Intuit QuickBooks out of Wieden+Kennedy London. ProdCo produced the film which finds absurdity and humor in the nightmares of a small business owner struggling with outdated bookkeeping, only to show how QuickBooks offers peace of mind.
The spot kicks off in a dimly lit park where a van, adorned with the logo “Glampooches Doggy Pampering” is parked. Inside, a frazzled business owner is buried in a mountain of paperwork, when a thieving canine appears at the window clutching some missing paperwork in its mouth, prompting the business owner to give chase.
The ad captures the essence of a dream, evoking that familiar sense of foreboding when chasing something in a nightmare or trying to speak but honking like a car instead. The director worked with longtime collaborators Ameena Kara Callender, who designed the in-camera costumes, and cinematographer Mauro Chiarello. VFX by Pavel Bezborodov at CGF seamlessly integrated CGI dog mouths with the in-camera costumes and makeup.
Credits
Client Intuit QuickBooks Agency Wieden+Kennedy London Lucas Reis, Charlie Lanus, creative directors; Will Wells, Sammy Watts Stanfield, Derek Man Lui, Tom Coleman, creatives; Susan Hoffman, executive creative director; Dan Hill, chief strategy officer; James Laughton, Aurelie Livera, TV producers; Ross Taylor, TV production assistant. Production Company ProdCo Ian Pons Jewell, director; Zico Judge, exec producer; Jane Lloyd, producer; Mauro Chiarello, DP; Charlie Mayhew, choreographer & movement director; Ameena Kara Callender, costume designer; Maruxa Alvar, production designer; Eva Quilez, makeup & hair artist. Editorial The Quarry Ben Campbell, editor; Lawrence Lakshmanan, edit assistant; Dilia Knobel-Winterstein, edit producer. VFX Studio CGF Pavel Bezborodov, VFX supervisor; Ekaterina Averina, Aleksandr Gorokhov, VFX producers; Alexander Zolotarev, colorist. Music & Sound Tim Harrison, sound design & music supervision; Gregory Caron, sound design & final mix; Sam Mason, Seb Bruen, sound FX editors. Foley Holy Foley Samuel Jurkovic, additional foley. Production Service Company, Spain Blur Pablo Herraiz, head of production; Idoia Sanchez, producer; Marta Pijoan, production manager; Mireia Fontanals, Lorena Mascarell, production coordinators. Casting, Spain Casting Bite Pablo Penalver, casting director. Casting, London Kharmel Cochrane Casting Kharmel Cochrane, casting director.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
