Ian Pons Jewell directed this commercial titled “Dogs” for Intuit QuickBooks out of Wieden+Kennedy London. ProdCo produced the film which finds absurdity and humor in the nightmares of a small business owner struggling with outdated bookkeeping, only to show how QuickBooks offers peace of mind.
The spot kicks off in a dimly lit park where a van, adorned with the logo “Glampooches Doggy Pampering” is parked. Inside, a frazzled business owner is buried in a mountain of paperwork, when a thieving canine appears at the window clutching some missing paperwork in its mouth, prompting the business owner to give chase.
The ad captures the essence of a dream, evoking that familiar sense of foreboding when chasing something in a nightmare or trying to speak but honking like a car instead. The director worked with longtime collaborators Ameena Kara Callender, who designed the in-camera costumes, and cinematographer Mauro Chiarello. VFX by Pavel Bezborodov at CGF seamlessly integrated CGI dog mouths with the in-camera costumes and makeup.
CreditsClient Intuit QuickBooks Agency Wieden+Kennedy London Lucas Reis, Charlie Lanus, creative directors; Will Wells, Sammy Watts Stanfield, Derek Man Lui, Tom Coleman, creatives; Susan Hoffman, executive creative director; Dan Hill, chief strategy officer; James Laughton, Aurelie Livera, TV producers; Ross Taylor, TV production assistant. Production Company ProdCo Ian Pons Jewell, director; Zico Judge, exec producer; Jane Lloyd, producer; Mauro Chiarello, DP; Charlie Mayhew, choreographer & movement director; Ameena Kara Callender, costume designer; Maruxa Alvar, production designer; Eva Quilez, makeup & hair artist. Editorial The Quarry Ben Campbell, editor; Lawrence Lakshmanan, edit assistant; Dilia Knobel-Winterstein, edit producer. VFX Studio CGF Pavel Bezborodov, VFX supervisor; Ekaterina Averina, Aleksandr Gorokhov, VFX producers; Alexander Zolotarev, colorist. Music & Sound Tim Harrison, sound design & music supervision; Gregory Caron, sound design & final mix; Sam Mason, Seb Bruen, sound FX editors. Foley Holy Foley Samuel Jurkovic, additional foley. Production Service Company, Spain Blur Pablo Herraiz, head of production; Idoia Sanchez, producer; Marta Pijoan, production manager; Mireia Fontanals, Lorena Mascarell, production coordinators. Casting, Spain Casting Bite Pablo Penalver, casting director. Casting, London Kharmel Cochrane Casting Kharmel Cochrane, casting director.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More