Ian Pons Jewell directed this commercial titled “Dogs” for Intuit QuickBooks out of Wieden+Kennedy London. ProdCo produced the film which finds absurdity and humor in the nightmares of a small business owner struggling with outdated bookkeeping, only to show how QuickBooks offers peace of mind.
The spot kicks off in a dimly lit park where a van, adorned with the logo “Glampooches Doggy Pampering” is parked. Inside, a frazzled business owner is buried in a mountain of paperwork, when a thieving canine appears at the window clutching some missing paperwork in its mouth, prompting the business owner to give chase.
The ad captures the essence of a dream, evoking that familiar sense of foreboding when chasing something in a nightmare or trying to speak but honking like a car instead. The director worked with longtime collaborators Ameena Kara Callender, who designed the in-camera costumes, and cinematographer Mauro Chiarello. VFX by Pavel Bezborodov at CGF seamlessly integrated CGI dog mouths with the in-camera costumes and makeup.
Credits
Client Intuit QuickBooks Agency Wieden+Kennedy London Lucas Reis, Charlie Lanus, creative directors; Will Wells, Sammy Watts Stanfield, Derek Man Lui, Tom Coleman, creatives; Susan Hoffman, executive creative director; Dan Hill, chief strategy officer; James Laughton, Aurelie Livera, TV producers; Ross Taylor, TV production assistant. Production Company ProdCo Ian Pons Jewell, director; Zico Judge, exec producer; Jane Lloyd, producer; Mauro Chiarello, DP; Charlie Mayhew, choreographer & movement director; Ameena Kara Callender, costume designer; Maruxa Alvar, production designer; Eva Quilez, makeup & hair artist. Editorial The Quarry Ben Campbell, editor; Lawrence Lakshmanan, edit assistant; Dilia Knobel-Winterstein, edit producer. VFX Studio CGF Pavel Bezborodov, VFX supervisor; Ekaterina Averina, Aleksandr Gorokhov, VFX producers; Alexander Zolotarev, colorist. Music & Sound Tim Harrison, sound design & music supervision; Gregory Caron, sound design & final mix; Sam Mason, Seb Bruen, sound FX editors. Foley Holy Foley Samuel Jurkovic, additional foley. Production Service Company, Spain Blur Pablo Herraiz, head of production; Idoia Sanchez, producer; Marta Pijoan, production manager; Mireia Fontanals, Lorena Mascarell, production coordinators. Casting, Spain Casting Bite Pablo Penalver, casting director. Casting, London Kharmel Cochrane Casting Kharmel Cochrane, casting director.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
