Created by Publicis Singapore, this piece for P&G/Vicks Philippines introduces us to a young man named Hernando and his journey of transformation triggered when an abandoned baby enters his life. Inspired by the real-life story of an innocent child and his adoptive father, the four-minute online film shows how a hardened Hernando becomes through his care and caring for the child becomes a loving, responsible adult. He and the child end up caring for each other, changing for the better not just their lives but also the lives of those around them.
The story is in line with the mantra of Vicks, a brand synonymous with family care globally. A single act of care has the capacity to transform lives, transcending social norms, definitions and stereotypes.
Sheron Dayoc of Straight Shooters directed the film, which is titled Learning to Love #TouchofCare.
CreditsClient P&G, Vicks Philippines Agency Publicis Singapore Ajay Thrivikraman, chief creative officer, global clients; Martin Loh, Tricia Matoto, creative team; Lizanne Alcazaren, Toffee De Guzman, producers.. Production Straight Shooters Sheron Dayoc, director. Raissa Hapin Carreli, exec producer. Postproduction EditCube Sound Design Loudbox
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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