P&G brand Vicks and Publicis Singapore have launched the second edition of Vicks #TouchOfCare. This campaign now tells another inspiring story, this time of Nisha, a young girl who has Ichthyosis, a genetic skin disorder. The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo, forms the crux of this digital video, “One in a Million,” which was directed by Anand Gandhi via Offroad Films, Mumbai.
Credits
Client P&G/Vicks India Agency Publicis Singapore Ajay Thrivikraman, chief creative officer; Mihir Dhairyawan, Eugene Pua, Jocelyn Chabanis, creative team; Lolita Ham, Deepa Limaye, producers. Production Offroad Films, Mumbai Anand Gandhi, director; David Foulkes, DP; Khalil Bachooali, exec producer; Fahad Pathan, producer; Abhirama Kanekar, associate producer; Nitin Zihani, production designer; Nivedita Das, costume designer; Yogesh Bhadra [Nax], offline editor.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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