P&G brand Vicks and Publicis Singapore have launched the second edition of Vicks #TouchOfCare. This campaign now tells another inspiring story, this time of Nisha, a young girl who has Ichthyosis, a genetic skin disorder. The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo, forms the crux of this digital video, “One in a Million,” which was directed by Anand Gandhi via Offroad Films, Mumbai.
CreditsClient P&G/Vicks India Agency Publicis Singapore Ajay Thrivikraman, chief creative officer; Mihir Dhairyawan, Eugene Pua, Jocelyn Chabanis, creative team; Lolita Ham, Deepa Limaye, producers. Production Offroad Films, Mumbai Anand Gandhi, director; David Foulkes, DP; Khalil Bachooali, exec producer; Fahad Pathan, producer; Abhirama Kanekar, associate producer; Nitin Zihani, production designer; Nivedita Das, costume designer; Yogesh Bhadra [Nax], offline editor.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More