For this cinematic, hand-crafted, fully animated 90 second film for Travel Oregon out of Wieden+Kennedy in Portland, Ore., bicoastal studio Psyop teamed with Copenhagen-based Sun Creature. Kylie Matulick and Todd Mueller of Psyop directed the piece titled “Only Slightly Exaggerated” which captures the natural beauty of Oregon but with a heightened sense.
Some 2,160 frames depict a total of 13 locations throughout Oregon. Psyop worked with Sun Creature for 19 weeks, spending a total of 2,288 animation hours on the film. That doesn’t include the 4,815 hours spent on concept art, character design, layout, FX, and compositing.
CreditsClient Travel Oregon Agency Wieden + Kennedy, Portland, Ore. Jason Kreher, creative director; Ansel Wallenfang, writer; Nick Stokes, art director; Nicole Kaptur, producer; Leola Ristau, creative manager; Jason Bagley, Eric Baldwin, executive creative directors. Production Psyop, Venice, Calif. Kylie Matulick, Todd Mueller, directors; Neysa Horsburgh, managing director; Lucy Clark, exec producer; Drew Bourneuf, head of production; Nick Read, producer; Lara Arikan, associate producer; Joe Ball, Devon Manney, Andrew Park, Robin Thompson, designers; Ryan Raith, 2D supervisor, compositor; Max Forward, storyboard artist; Joe Ball, Sarah Blank, Tommy Wooh, compositors; Kim Stevenson, Flame artist; Brett Nicoletti, Lance Pereira, editors; Rob Cavedo, assistant editor. Animation Sun Creature, Copenhagen Guillaume Dousse, exec producer, producer; art director; Charlotte de la Gournerie, exec producer; Simon Lee Bresling, associate producer, art director; Charlotte Sanchez, line producer; Fie Ørnsø, production manager; Liane-Cho Han, Kenneth Ladekjær, animation supervisors; Patrice Suau, background supervisor, concept artist, background painter; Liane-Cho Han, storyboard artist; Daniel Cacouault, colorscript artist, concept artist; Thomas Reteuna, Ben Marsaud, Mourad Elias Seddiki, Leïla Courtillon, Linnea Sterte, Luca Vitale, Lucas Durkheim, Samuel Klughertz, concept artists; Simon Masse, concept artist; background painter; Kenneth Ladekjær, character designer, layout posing artist; Luca Vitale, character designers; Simon Masse, Jean-Michel Boesch, Linnea Sterte, Jade Khoo, layout background artists; Thomas Reteuna, background artist, background painter; Pierre Rütz, Mourad Elias Seddiki, layout posing artists; Birk Von Brockdorff, Anthony Lejeune, layout compositing artists; Patrice Suau, Simon Masse, Thomas Reteuna, Matthew Vince, Grace Liu, Sylvain Fabre, Théo Boubounelle, Alexis Liddell, background painters; Pierre Rütz, Christoffer Elsborg Kramme, Mourad Elias Seddiki, Thibaud Petitpas, Kenneth Ladekjær, Cyrille Chauvin, character animators; Thibaud Petitpas, Olivier Malric, Rachid Guendouze, Ines Scheiber, Stéphane Chung, Kenneth Ladekjær, Touraj Khosravi, FX animators; Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nawell Sdiri, Marick Queven, Sandrine Han Jin Kuang, Mette Ilene Holmriis, clean-up artists; Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nawell Sdiri, Sandrine Han Jin Kuang, Mette Ilene Holmriis, Pierre Rütz, Mikkel Mainz Elkjær, color detail animators; Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nicoline de Selsted Lind, Mette Ilene Holmriis, Mikkel Mainz Elkjær, animation color artists; Birk Von Brockdorff, Paul Ó Muiris, sr. compositing artists. Music Jim Dooley, composer
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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