For this cinematic, hand-crafted, fully animated 90 second film for Travel Oregon out of Wieden+Kennedy in Portland, Ore., bicoastal studio Psyop teamed with Copenhagen-based Sun Creature. Kylie Matulick and Todd Mueller of Psyop directed the piece titled “Only Slightly Exaggerated” which captures the natural beauty of Oregon but with a heightened sense.
Some 2,160 frames depict a total of 13 locations throughout Oregon. Psyop worked with Sun Creature for 19 weeks, spending a total of 2,288 animation hours on the film. That doesn’t include the 4,815 hours spent on concept art, character design, layout, FX, and compositing.
Credits
Client Travel Oregon Agency Wieden + Kennedy, Portland, Ore. Jason Kreher, creative director; Ansel Wallenfang, writer; Nick Stokes, art director; Nicole Kaptur, producer; Leola Ristau, creative manager; Jason Bagley, Eric Baldwin, executive creative directors. Production Psyop, Venice, Calif. Kylie Matulick, Todd Mueller, directors; Neysa Horsburgh, managing director; Lucy Clark, exec producer; Drew Bourneuf, head of production; Nick Read, producer; Lara Arikan, associate producer; Joe Ball, Devon Manney, Andrew Park, Robin Thompson, designers; Ryan Raith, 2D supervisor, compositor; Max Forward, storyboard artist; Joe Ball, Sarah Blank, Tommy Wooh, compositors; Kim Stevenson, Flame artist; Brett Nicoletti, Lance Pereira, editors; Rob Cavedo, assistant editor. Animation Sun Creature, Copenhagen Guillaume Dousse, exec producer, producer; art director; Charlotte de la Gournerie, exec producer; Simon Lee Bresling, associate producer, art director; Charlotte Sanchez, line producer; Fie Ørnsø, production manager; Liane-Cho Han, Kenneth Ladekjær, animation supervisors; Patrice Suau, background supervisor, concept artist, background painter; Liane-Cho Han, storyboard artist; Daniel Cacouault, colorscript artist, concept artist; Thomas Reteuna, Ben Marsaud, Mourad Elias Seddiki, Leïla Courtillon, Linnea Sterte, Luca Vitale, Lucas Durkheim, Samuel Klughertz, concept artists; Simon Masse, concept artist; background painter; Kenneth Ladekjær, character designer, layout posing artist; Luca Vitale, character designers; Simon Masse, Jean-Michel Boesch, Linnea Sterte, Jade Khoo, layout background artists; Thomas Reteuna, background artist, background painter; Pierre Rütz, Mourad Elias Seddiki, layout posing artists; Birk Von Brockdorff, Anthony Lejeune, layout compositing artists; Patrice Suau, Simon Masse, Thomas Reteuna, Matthew Vince, Grace Liu, Sylvain Fabre, Théo Boubounelle, Alexis Liddell, background painters; Pierre Rütz, Christoffer Elsborg Kramme, Mourad Elias Seddiki, Thibaud Petitpas, Kenneth Ladekjær, Cyrille Chauvin, character animators; Thibaud Petitpas, Olivier Malric, Rachid Guendouze, Ines Scheiber, Stéphane Chung, Kenneth Ladekjær, Touraj Khosravi, FX animators; Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nawell Sdiri, Marick Queven, Sandrine Han Jin Kuang, Mette Ilene Holmriis, clean-up artists; Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nawell Sdiri, Sandrine Han Jin Kuang, Mette Ilene Holmriis, Pierre Rütz, Mikkel Mainz Elkjær, color detail animators; Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nicoline de Selsted Lind, Mette Ilene Holmriis, Mikkel Mainz Elkjær, animation color artists; Birk Von Brockdorff, Paul Ó Muiris, sr. compositing artists. Music Jim Dooley, composer
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
