A man is ordered by police officers to pull over and surrender his box of Popped Wheat Thins. He refuses and a chase ensues–except the fleeing guy and law enforcement personnel are not in cars. Instead, they’re in hot air balloons, with the cops then getting backup in their pursuit as we see another hot air balloon arrive on scene.
Harold Einstein of Dummy directed for agency Being in New York.
Client Popped Wheat Thins Agency Being New York Matt Ian, executive creative director; Samira Ansari, Lisa Topol, creative directors; Jerome Marucci, copywriter; Steve McElligott, art director; Jason Souter, executive producer. Production Dummy Harold Einstein, director; Eric Liney, exec producer. Editorial Mackenzie Cutler Erik Laroi, editor; Sasha Hirschfeld, exec producer; Evan Meeker, postproduction; Sam Shaffer, sound designer. Visual Effects Moving Picture Company (MPC) Justin Brukman, exec producer; Adele Major, producer; Ricky Weissman, VFX supervisor; Chris Bernier, Mikael Pettersson, Marcus Wood, Carolyn Figel, Sang Lee, VFX team. Post Company 3 Tim Masick, colorist. Music Butter Dave Quattrini, composer; Annick Mayer, producer; Ian Jeffreys, exec producer. Audio Sound Lounge Tom Jucarone, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
