A man is ordered by police officers to pull over and surrender his box of Popped Wheat Thins. He refuses and a chase ensues–except the fleeing guy and law enforcement personnel are not in cars. Instead, they’re in hot air balloons, with the cops then getting backup in their pursuit as we see another hot air balloon arrive on scene.
Harold Einstein of Dummy directed for agency Being in New York.
Client Popped Wheat Thins Agency Being New York Matt Ian, executive creative director; Samira Ansari, Lisa Topol, creative directors; Jerome Marucci, copywriter; Steve McElligott, art director; Jason Souter, executive producer. Production Dummy Harold Einstein, director; Eric Liney, exec producer. Editorial Mackenzie Cutler Erik Laroi, editor; Sasha Hirschfeld, exec producer; Evan Meeker, postproduction; Sam Shaffer, sound designer. Visual Effects Moving Picture Company (MPC) Justin Brukman, exec producer; Adele Major, producer; Ricky Weissman, VFX supervisor; Chris Bernier, Mikael Pettersson, Marcus Wood, Carolyn Figel, Sang Lee, VFX team. Post Company 3 Tim Masick, colorist. Music Butter Dave Quattrini, composer; Annick Mayer, producer; Ian Jeffreys, exec producer. Audio Sound Lounge Tom Jucarone, mixer.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
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