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    Top Spot of the Week: Phil Brown Directs “Lockdown” for Grey Toronto

    By SHOOTUpdated:No Comments1299 Views

    Nearly two years since the tragedy at Sandy Hook Elementary School, Everytown for Gun Safety and Moms Demand Action for Gun Sense in America have launched a spot that depicts the new reality of a “lockdown” culture in American classrooms. The spot shows how a classroom lockdown has become the modern day counterpart to the school fire drill so that children and teachers will be prepared in case of an emergency–in the case of a lockdown, a shooting or someone posing a danger with a firearm on campus. A voiceover relates that “our children are facing it every day. When are we going to?”

    Titled “Lockdown,” the spot has been released in tandem with an Everytown for Gun Safety report documenting nearly 100 school shootings since the mass murder at Sandy Hook in Newtown. According to data compiled by Everytown, there have been at least 95 school shootings in 33 states around the country, including fatal and nonfatal assaults, suicides, and unintentional shootings–an average of nearly one a week since the Sandy Hook shootings.

    Phil Brown of Untitled Films, Toronto, directed “Lockdown” for Grey Toronto. The 60-second version of the ad will air in digital and broadcast media leading up to the Newtown massacre anniversary on Sunday, December 14. 
     

    Credits

    Client Moms Demand Action for Gun Sense in America/Everytown for Gun Safety  Agency Grey Toronto Patrick Scissons, chief creative officer/copywriter; Erica Metcalfe, producer. Production Untitled Films, Toronto Phil Brown, director; John Houtman, DP; Lexy Kavluk, exec producer; Trudy Turner, producer. Editorial Saints Editorial Griff Henderson, editor. Audio Eggplant Music Roc Gagliese, Nathan Handy Post Alter Ego Wade Odlum, colorist. Post Topix VFX Marco Polsinelli, online.

    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:Grey TorontoPhil Brown



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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