This short documentary titled The Acid Survivor was directed by Peyton Wilson, who recently joined Bullitt for commercials and branded entertainment. The short is part of the On Meaning series which Wilson created in collaboration with an all-female production team. On Meaning sheds a compassionate, empathetic light on those largely unseen whose endeavors upon closer examination promote a better understanding of what propels people onward and forward.
The Acid Survivor–which just debuted on the Upworthy online platform–takes us to India where acid attack victims face acts of personal terror by helping others. The On Meaning series captures the fact that the surest path to a happy life isn’t the pursuit of happiness–instead the key lies in finding a journey with meaning. When people find meaning and a sense of purpose, their overall wellbeing dramatically increases.
CreditsProduction Peyton Wilson, director; Tami Reiker, DP; Sejal Deshpande, producer, India; Maeliosa Tiernan, line producer. (Presented by Bullitt Entertainment) Editorial Jessica Congdon, editor. Music Fall On Your Sword Color MPC
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More