EXTRA® Gum introduced the next chapter in the “Give EXTRA, get extra” story with the debut of Max & Bill to support the launch of the brand new EXTRA® Refreshers gum.
The new film tells the heartwarming story of an friendship between two strangers over checkers, and how small, unexpected gestures–like sharing gum–can help form a lasting relationship regardless of age, race or gender.
Pete Riski of Rattling Stick directed “Max & Bill” for agency Energy BBDO.
Client EXTRA Refreshers Agency Energy BBDO Chicago Andrés Ordóñez, chief creative officer; Pedro Perez, Josh Gross, executive creative directors; Manual Torres, Alejandro Juli, creative directors; Elaine Kalvelage, art director; Cassidy Buzin, copywriter; John Pratt, head of integrated production; Maddie Gorman, producer; Daniel Kuypers, executive director of music; Jeremy Hawking, program director; Allison Arling-Giorgi, strategy director. Production Rattling Stick Pete Riski, director; Joe Biggins, Jeff Shupe, exec producers; Tessa Mitchell, line producer; Richard McIntosh, head of production. Editorial The Assembly Rooms Eve Ashwell, editor; Kevin Corry, assistant editor; Daniel Breheny, producer. Animation/Motion Graphics Cream Electric Art Australia Bruce Bigelow, creative director; Diane Williams, producer. Color/Finish The Mill Oisin O’Driscoll, colorist; Matthew Engel, post producer; Heidi Anderson, Alison Bloom, finish artists. Audio Another Country John Binder, sound engineer; Logan Vines, Josh Hunnicutt, audio assistants; Louise Rider, Tim Konn, producers. Music Jacob Banks, vocal/song, “Every Age”
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
