BBDO NY and Mill+ teamed on this spot which shows an ape pick up a gun and place it under his chin, about to commit suicide. The piece articulates the harm that is done to apes when they are cast in commercials and entertainment. The startling revelation is that an ape doesn't appear in this spot even though viewers would clearly think otherwise.
Credits
Agency: BBDO New York David Lubars, chief creative officer; Toygar Bazarkaya, executive creative director; Alessandro Fruscella, associate creative director/copywriter; Daniel Aykurt, associate creative director/art director; Brian Mitchell, group executive producer; Tara Leinwohl, senior producer; Rani Vaz, director music production. Editorial: Lost Planet Max Koepke, editor; Alessandra Lacorazzo, assistant editor; Lisa Barnable, producer; Krystn Wagenberg, executive producer. Visual Effects: The Mill New York Angus Kneale, creative director; Vince Baertsoen, VFX supervisor/lead CG artist; Sean Costelloe, head of production; Colin Blaney, producer; Kyle Cody, lead compositor; Fergus McCall, colorist; Thomas Bardwell and Kevin Ives, lighting; Alex Allain, Henning Koczy, Navdeep Singh, animation; Peter Agg, rigging; Paul Liaw, Olivier Varteressian, modeling; Dave Barosin, Jimmy Gass, technical direction. Sound Design: henryboy Bill Chesley, sound designer; Kate Gibson, producer. Aud
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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