BBDO NY and Mill+ teamed on this spot which shows an ape pick up a gun and place it under his chin, about to commit suicide. The piece articulates the harm that is done to apes when they are cast in commercials and entertainment. The startling revelation is that an ape doesn't appear in this spot even though viewers would clearly think otherwise.
Credits
Agency: BBDO New York David Lubars, chief creative officer; Toygar Bazarkaya, executive creative director; Alessandro Fruscella, associate creative director/copywriter; Daniel Aykurt, associate creative director/art director; Brian Mitchell, group executive producer; Tara Leinwohl, senior producer; Rani Vaz, director music production. Editorial: Lost Planet Max Koepke, editor; Alessandra Lacorazzo, assistant editor; Lisa Barnable, producer; Krystn Wagenberg, executive producer. Visual Effects: The Mill New York Angus Kneale, creative director; Vince Baertsoen, VFX supervisor/lead CG artist; Sean Costelloe, head of production; Colin Blaney, producer; Kyle Cody, lead compositor; Fergus McCall, colorist; Thomas Bardwell and Kevin Ives, lighting; Alex Allain, Henning Koczy, Navdeep Singh, animation; Peter Agg, rigging; Paul Liaw, Olivier Varteressian, modeling; Dave Barosin, Jimmy Gass, technical direction. Sound Design: henryboy Bill Chesley, sound designer; Kate Gibson, producer. Aud
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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