BBDO NY and Mill+ teamed on this spot which shows an ape pick up a gun and place it under his chin, about to commit suicide. The piece articulates the harm that is done to apes when they are cast in commercials and entertainment. The startling revelation is that an ape doesn't appear in this spot even though viewers would clearly think otherwise.
CreditsAgency: BBDO New York David Lubars, chief creative officer; Toygar Bazarkaya, executive creative director; Alessandro Fruscella, associate creative director/copywriter; Daniel Aykurt, associate creative director/art director; Brian Mitchell, group executive producer; Tara Leinwohl, senior producer; Rani Vaz, director music production. Editorial: Lost Planet Max Koepke, editor; Alessandra Lacorazzo, assistant editor; Lisa Barnable, producer; Krystn Wagenberg, executive producer. Visual Effects: The Mill New York Angus Kneale, creative director; Vince Baertsoen, VFX supervisor/lead CG artist; Sean Costelloe, head of production; Colin Blaney, producer; Kyle Cody, lead compositor; Fergus McCall, colorist; Thomas Bardwell and Kevin Ives, lighting; Alex Allain, Henning Koczy, Navdeep Singh, animation; Peter Agg, rigging; Paul Liaw, Olivier Varteressian, modeling; Dave Barosin, Jimmy Gass, technical direction. Sound Design: henryboy Bill Chesley, sound designer; Kate Gibson, producer. Aud
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More