BBDO NY and Mill+ teamed on this spot which shows an ape pick up a gun and place it under his chin, about to commit suicide. The piece articulates the harm that is done to apes when they are cast in commercials and entertainment. The startling revelation is that an ape doesn't appear in this spot even though viewers would clearly think otherwise.
Credits
Agency: BBDO New York David Lubars, chief creative officer; Toygar Bazarkaya, executive creative director; Alessandro Fruscella, associate creative director/copywriter; Daniel Aykurt, associate creative director/art director; Brian Mitchell, group executive producer; Tara Leinwohl, senior producer; Rani Vaz, director music production. Editorial: Lost Planet Max Koepke, editor; Alessandra Lacorazzo, assistant editor; Lisa Barnable, producer; Krystn Wagenberg, executive producer. Visual Effects: The Mill New York Angus Kneale, creative director; Vince Baertsoen, VFX supervisor/lead CG artist; Sean Costelloe, head of production; Colin Blaney, producer; Kyle Cody, lead compositor; Fergus McCall, colorist; Thomas Bardwell and Kevin Ives, lighting; Alex Allain, Henning Koczy, Navdeep Singh, animation; Peter Agg, rigging; Paul Liaw, Olivier Varteressian, modeling; Dave Barosin, Jimmy Gass, technical direction. Sound Design: henryboy Bill Chesley, sound designer; Kate Gibson, producer. Aud
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
Read More
MySHOOT Profiles
Add A Comment