Stella Artois launches its summer campaign with this dreamy music video inviting people to savor life together with those who matter most–a mindset known as The Life Artois. In a summer unlike any other, the “You’re Never Too Far From The Life Artois” campaign from agency Pereira O’Dell is a reminder that opportunities to enjoy the summer are still all around us. Set to a hauntingly romantic rendition of the iconic song “Daydream,” reimagined by indie folk singer M. Ward, the music video features Liev Schreiber, Blake Griffin, Eva Longoria, as well as everyday people and shows what a day for a daydream can be when people embrace The Life Artois by setting themselves free to daydream and embrace the summer version of themselves.
Paul Hunter of production house PRETTYBIRD directed the cinematic music video. Hunter’s filmography includes celebrated music videos for the likes of Justin Timberlake, Pharrell and Jennifer Lopez. A fan of musicals himself, Hunter brought La La Land’s famously talented choreographers Mandy Moore and Jillian Meyers to turn this video into a real musical that inspires people to let their “daydream-self” out this summer, no matter where they are, with Stella Artois.
“You’re Never Too Far From The Life Artois” was a completely remote shoot. Stella Artois was one of the first brands to get a permit to shoot in San Francisco and Los Angeles, and strict protective protocols were adhered to.
The campaign was pre-launched with an audio series of stories on YouTube called “Daydreaming in The Life Artois,” where accomplished and diverse stars of American literature such as Anu Valia and Shalom Auslander wrote short stories about a summer worth savoring that Andy Cohen narrated.
The original “Daydream” song by The Lovin’ Spoonful hit number two on Billboard in April 1966 and has been covered by many artists since then, including Kermit the Frog and Vince Gill.
Credits
Client Stella Artois U.S. Agency Pereira O’Dell PJ Pereira, creative chairman, co-founder; Robert Lambrechts, chief creative officer; Nick Sonderup, executive creative director; Thiago Cruz, creative director; Ivan Rivera, sr. copywriter; Camilo Ruano, sr. art director; Anjali Rao, copywriter; Rachel McEuen, art director; Som Perry, associate design director; Evan Zelermyer, production artist; Veronica Beach, executive producer; Bridget Pierce, sr. producer; Tom Naughton, director of strategy; Kira Loretto, brand strategy director; Nina Cole, communications strategy director; Damara Dikeou, social strategy director; Haley Carter, social strategist. Production PRETTYBIRD Paul Hunter, director; Kerstin Emhoff, CEO/exec producer; William Green, producer; Matt Lloyd, DP; Mandy Moore, choreographer. VFX/Animation MPC, New York Camila De Biaggi, exec producer; Anna Kravtsov, producer; Alvin Cruz, creative director; Tom McCullough, Alvin Cruz, creative directors; Tim Crean, VFX supervisor; Dan Fine, 3D lead; Tim Crean, Rob Walker, Mazyar Sharifian, Renato Carone, Jared Pollack, Gustavo Bellon, Patrick Ferguson, Navid Sanati, Toya Drechsler, Andre Arevalo, Cynthia Lee, Rob Ufer, 2D team; Neela Kumuda Parankusham, 2D producer; Stevenson G, Amresh Kumar, Aginesh K M, Karthikkeyan M D, Pramod Dwivedi, Arulanandhan P, Bijeesh K U, Kiran Veeraswarapu, Padmapriya K, Jaswan Vishnu, Pitchuka Suresh, Naresh Kumar Nandaluru, Ragesh Ramachandran, Vivekananthan R, Silambarasan R P, Sugumar S, 2D artists. (Toolbox: Flame, Nuke, Maya, Photoshop) Editorial Cosmo Street Lawrence Young, editor; Jared Zygarlicke, Josh Berger, assistant editors; Luiza Naritomi, head of production; Maura Woodward, exec producer. Music M. Ward, vocals/guitar/keys, producer; John Askew, engineer; Alia Farah, vocals; Jordan Hudson, drums; John Benson Sebastian, writer; Trio Music Company, publisher, All rights administered by BMG Rights Management (US) LLC; Published by Alley Music Corp. (BMI) Courtesy of Round Hill Music. Music Supervision Search Party Winslow Bright, exec producer; Meghan Currier, music supervisor; Stewart Lerman, mix & production. Audio Post Heard City Phil Loeb, mixer; Sasha Awn, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
