The Hoffman Brothers–Mark and Matt–of Harvest fittingly directed this spot about two brothers in which the older sibling regales his young bro with the many ways folks enjoy Peeps candy treats. The older brother is a fountain of info when it comes to ways to use Peeps. Agency is The Terri & Sandy Solution, New York.
Production Company: harvest The Hoffman Brothers (Matt and Mark Hoffman), directors; David Wilson, DP; Bonnie Goldfarb, Rob Sexton, executive producers; Tanya Stephens, line producer. Shot on location in Los Angeles. Editorial: Homestead, New York Mark Nickelsburg, editor; Tameeka Ballance, producer. Audio: Sound Lounge Tom Jucarone, mixer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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