In this short film–which is part of the Pedigree global Feed The Good campaign and video series–we are introduced to Liz Oleska who one morning saw her son off to school, not knowing it would be the last time she would see his face. The single mom’s eyesight deteriorated later that day and she almost gave up hope–until a dog named Brice entered her life, turning everything from dark to light.
Titled Dark to Light, this short–in support of Blindness Awareness Month this October–was also created in a second format that uses descriptive video services (DVS) to voice over the visuals displayed on the screen, ensuring the visually impaired can experience the film as well.
A creative team at BBDO NY conceived of the video which was directed by Nathan Caswell and Jeremiah Zagar via production house Public Record.
