Sound, image, and emotion unite in this online brand film for Jeep that goes beyond words, even ones known throughout the land. Featuring music by OneRepublic, the piece is an ode to service and small moments that add up to something big.
Mark Toia of Zoom USA directed and Sai Selvarajan of Lucky Post edited this two-minute film from agency The Richards Group.
CreditsClient Jeep Agency The Richards Group Mike LaTour, creative director/art director; Chad Berry, copywriter; Sharon Chortek, producer. Production Zoom USA Mark Toia, director/partner; Lee Nelson, exec producer/partner. Post Lucky Post Sai Selvarajan, editor; Jake Odgers, assistant editor; Neil Anderson, color; Scottie Richardson, sound design/mix; Tim Nagle, online/FX; Anne Strock, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More