Sound, image, and emotion unite in this online brand film for Jeep that goes beyond words, even ones known throughout the land. Featuring music by OneRepublic, the piece is an ode to service and small moments that add up to something big.
Mark Toia of Zoom USA directed and Sai Selvarajan of Lucky Post edited this two-minute film from agency The Richards Group.
Client Jeep Agency The Richards Group Mike LaTour, creative director/art director; Chad Berry, copywriter; Sharon Chortek, producer. Production Zoom USA Mark Toia, director/partner; Lee Nelson, exec producer/partner. Post Lucky Post Sai Selvarajan, editor; Jake Odgers, assistant editor; Neil Anderson, color; Scottie Richardson, sound design/mix; Tim Nagle, online/FX; Anne Strock, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read More
