Sound, image, and emotion unite in this online brand film for Jeep that goes beyond words, even ones known throughout the land. Featuring music by OneRepublic, the piece is an ode to service and small moments that add up to something big.
Mark Toia of Zoom USA directed and Sai Selvarajan of Lucky Post edited this two-minute film from agency The Richards Group.
Client Jeep Agency The Richards Group Mike LaTour, creative director/art director; Chad Berry, copywriter; Sharon Chortek, producer. Production Zoom USA Mark Toia, director/partner; Lee Nelson, exec producer/partner. Post Lucky Post Sai Selvarajan, editor; Jake Odgers, assistant editor; Neil Anderson, color; Scottie Richardson, sound design/mix; Tim Nagle, online/FX; Anne Strock, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
