Pam Thomas of Community Films directed this spot which asks why women are so quick to apologize, saying “sorry” when it isn’t called for. After various vignettes showing different woman uttering “sorry,” we then see the same vignettes sans the same apologetic language.
The spot is part of Grey New York’s initiative for women to "be strong and shine," which is also the slogan for Pantene.
CreditsClient Procter & Gamble/Pantene Agency Grey New York Tor Myhren, chief creative officer; Joanna Carver, group global creative director; Tanner Shea, creative director/art director; Bennett McCarroll, director of broadcast prdouction; Judi Nierman, executive producer; Jimmy Wade, producer; Ben Dorenfeld, music producer. Production Community Films Pam Thomas, director; Jim Frohna, DP. Editorial Consulate Ltd. Holle Singer, editor. Music/Sound Design Q Department, New York.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More