Pam Thomas of Community Films directed this spot which asks why women are so quick to apologize, saying “sorry” when it isn’t called for. After various vignettes showing different woman uttering “sorry,” we then see the same vignettes sans the same apologetic language.
The spot is part of Grey New York’s initiative for women to "be strong and shine," which is also the slogan for Pantene.
CreditsClient Procter & Gamble/Pantene Agency Grey New York Tor Myhren, chief creative officer; Joanna Carver, group global creative director; Tanner Shea, creative director/art director; Bennett McCarroll, director of broadcast prdouction; Judi Nierman, executive producer; Jimmy Wade, producer; Ben Dorenfeld, music producer. Production Community Films Pam Thomas, director; Jim Frohna, DP. Editorial Consulate Ltd. Holle Singer, editor. Music/Sound Design Q Department, New York.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More